University of Pittsburgh

Winners of 48th Annual Business Alumni Association Awards

Recognized for their exceptional contributions to their professions, disciplines, communities, and Pitt Business, the 2012 Business Alumni Association award recipients are making a positive impact on industry and the next generation of business leaders. Please join Pitt Business and the Business Alumni Association in celebrating the outstanding achievements of the alumni profiled. For more information about these awards or to nominate an alumnus or friend of Pitt Business for a future award, visit our Awards Program page.

Bill Byham Joe Guyaux Christine Moorman Bill Price Frederick Sutherland Masanobu Tsukagoshi Crane Company

William C. Byham

2012 H.J. Zoffer Medal for Meritorious Service Award
Chairman and CEO, Development Dimensions International

William C. Byham, chairman and CEO of Development Dimensions International (DDI), is a pioneer in a variety of human resources (HR) technologies used by businesses across the world.

DDI, which Byham cofounded 41 years ago, has a network of 42 offices in 26 countries, reaching more than 12,000 organizations. DDI provides essential HR training and consulting services that improve the lives of workers and contribute to the success of companies.

Byham was instrumental in creating Katz's Executive MBA (EMBA) Worldwide program. He worked closely with H.J. Zoffer as a founding director. The EMBA program — aimed at established professionals — provides executive-level business instruction and global exposure to key economic markets. The program is held at offices in three locations: Pittsburgh, Prague, Czech Republic, and São Paulo, Brazil. Byham is also a past commencement speaker at EMBA graduation.

Byham is the author of numerous articles and more than 20 books. His most well-known work — Zapp! The Lightning of Empowerment — was named the best book of the 1990s in a survey of 10,000 CEOs, and the book, and its adaptations, sold more than 3.5 million copies. Over the years, Byham's created HR tools such as the assessment center method, behavior-based interviewing, behavioral job analysis, Acceleration Pools®, and results-based employee management training and development.

Byham has a PhD in industrial/organizational psychology from Purdue University. In 1994, he received the Tunku Abdul Rahman Medal: the highest civilian award given by the country of Malaysia. At the time, the four previous recipients of the honor were heads of states.


Joe Guyaux

Joe Guyaux

2012 Distinguished Alumnus Honoree
MBA '84
Senior Vice Chairman, Chief Risk Officer, PNC Financial Services Group

Joseph C. Guyaux first joined PNC in 1972. Banking has changed dramatically since then, but Guyaux's commitment to retail banking hasn't wavered; it's as rock-solid and strategically sound as when Guyaux began his career in a management role at the branches. Guyaux was PNC's president and head of retail banking until March 2012, when he was appointed to his current role as senior vice chairman and chief risk officer.

Guyaux has been instrumental in the growth of PNC's retail banking business, which now serves more than 6 million customers in 19 states. He has led PNC's consumer businesses, business banking, brokerage, and residential mortgage business. He oversaw the launch of the Virtual Wallet online tool. In the late 1990s, at a time when competitors backed away from retail banking, Guyaux did the opposite.

Guyaux credits his Katz MBA for helping him to transition into a more strategic role with PNC. The business school, he says, provided him with an invigorating mix of perspectives and strengthened his foundation in the essential are as of accounting, finance, and statistics.

Guyaux, a native of Tarentum, Pa., is active in corporate and community leadership. Among his appointments, Guyaux is chairman of the board of directors for the Civic Light Opera and is a life trustee of the Carnegie Museums of Pittsburgh. Guyaux is proud that he has lived and worked in the same community where he and his wife, Kathy, were born and raised. His sons and daughters-in-law and their children are also living and working in the Pittsburgh community.


Christine Moorman

Christine Moorman

2012 Distinguished Alumna Honoree
(MBA '88, PhD '88)
T. Austin Finch Sr. Professor of Business Administration, Fuqua School of Business, Duke University

For more than 20 years, Christine Moorman has created research in the field of marketing and multiplied this knowledge by teaching MBA and undergraduate students. Moorman is passionate about connecting with customers, viewing it as a key to firm profitability and the free market system.

Moorman's research has been published in a range of marketing and management journals, including Marketing Science, Harvard Business Review, Journal of Marketing, Administrative Science Quarterly, and Journal of Consumer Research. She is a coauthor of the book, Strategy from the Outside In: Profiting from Customer Value, which was awarded the 2011 Berry Book prize for the best book in the field of marketing and was the recipient of several National Science Foundation grants.

Moorman's pursuit of new knowledge can be traced back to her Katz education. In addition to learning research methods and business principles, Moorman acquired more fundamental skills: the ability to develop ideas and a deep curiosity for how marketing actions affect customers and companies. She credits the school for teaching her that there is nothing as practical as a good theory.

Before joining Duke, Moorman was on the faculty at the University of Wisconsin from 1989-1999. Moorman's main areas of expertise are in the nature and effects of learning by consumers, managers, and organizations. Moorman is founder and director of The CMO Survey, which collects and disseminates the opinions of top marketers in order to predict the future of markets, track market excellence, and improve the value of marketing to companies and society.


Bill Price

William C. Price

2012 CBA Outstanding Alumnus Honoree
BSBA '98
Partner, Thorp Reed & Armstrong

William C. Price is a partner in Thorp Reed & Armstrong's Bankruptcy and Financial Restructuring Practice Group and focuses his practice on bankruptcy, insolvency, and creditors' rights. He has a particularly strong record in the metals industry, generally handling cases with assets between $1 million to several hundred million dollars.

Price was selected a Pennsylvania Super Lawyers Rising Star in 2010 and 2011. The designation, based on his work in commercial bankruptcy, is for lawyers under the age of 40. Less than 5 percent of lawyers statewide are selected.

Price provides better advice to his business clients because of his strong foundation in business fundamentals. This saves time from the onset, and also adds value when Price reviews companies' financials and makes site visits. Price says his business education also helps him market himself effectively and stay engaged in the business side of the law firm.

Price enjoys bankruptcy law because every day is different. One day he's involved in litigation, the next the closure of a real estate deal. Price represents those involved in all sides of bankruptcy: corporate debtors, lenders, trade creditors, and court-appointed committees in Chapter 11 bankruptcy cases. Furthermore, he represents clients in bankruptcy litigation cases.

Price is active in the community. He is president of the board of trustees of The Early Learning Institute, a nonprofit that supports children with developmental delays from birth to prekindergarten. He is also vice chair of the Allegheny County Bar Association's Bankruptcy and Commercial Law Section Council. In July he will become the chair.


Fred Sutherland

Fred Sutherland

2012 Distinguished Alumnus Honoree
(MBA '74)
Executive vice president, CFO, and group executive, ARAMARK Corporation

Frederick Sutherland is an executive at ARAMARK, a $13 billion company based in Philadelphia that provides a broad range of outsourcing services, including food and facilities and career apparel services. There is a good chance that a sporting event, hospital, university, or other institution that you've visited contracts with ARAMARK.

Sutherland joined ARAMARK in 1980 as an assistant treasurer. Since then, he's taken on increasing levels of responsibility. In 1997, Sutherland was named executive vice president and chief financial officer, which makes him responsible for financial reporting, internal audit, treasury, mergers and acquisitions, corporate planning, risk management, investor relations, and information technology. In 2009, Sutherland was additionally named group executive of the company's $1.3 billion Uniform and Career Apparel Group.

Sutherland, who earned a bachelor's degree in physics and mathematics, credits his MBA for giving him a deep understanding of finance. Furthermore, it helped him to understand the underlying economics of complex business situations — a skill that leads to more successful decision making.

Sutherland was part of an ARAMARK team that took the then-publicly-owned ARAMARK private. The move created one of the largest privately-held companies in the United States with significant management ownership. Sutherland says the structure enhanced ARAMARK's competitive position. Fortune magazine named ARAMARK one of America's Most Admired Companies.

Sutherland is on the board of Consolidated Edison of New York; is president of the board of trustees of People's Light and Theater in Philadelphia; is vice chairman of Philadelphia's PBS affiliate, WHYY; and is a trustee of Episcopal Community Services.


Masanobu Tsukagoshi

Masanobu "Mas" Tsukagoshi

2012 Distinguished Service Award Recipient
MBA '88
IncTANK Inc. Japan

Masanobu "Mas" Tsukagoshi has more than 20 years of experience in investment banking, portfolio management, and international business development. He heads the Tokyo office of IncTANK Inc., a seed stage investor in technologies emerging from universities in the greater Boston area and Japan.

Tsukagoshi began his career in 1988 at Bank of Boston's (now Bank of America) global headquarters. He traded foreign exchange and derivatives, led new issue syndications, and managed the company's illiquid emerging market asset portfolio. Next, Tsukagoshi established a capital markets unit of Bank of Boston's Singapore branch, giving the firm its first Far East Asia capital market business. He served as vice president there and later joined WestLB AG bank, where he was director of emerging markets for its Toyko branch.

Tsukagoshi, fluent in English and Japanese, credits the rigorous Katz MBA curriculum for forcing him to produce results, both individually and as part of a team. He's given back to the school: since 2004, he has volunteered to run Katz's popular Japan Alumni Network. It is an example of his personal philosophy: the Japanese "ichigo-ichie," which roughly translated means "once-in-a-lifetime encounter hence should be cherished as such."

Tsukagoshi is a visiting lecturer at the Research Center for Advanced Science and Technology at the University of Tokyo, Kyoto University, and Nagoya University. He has also worked on various national and regional governmental projects of an intellectual property strategy development program for start-ups and small- and medium-sized enterprises in Japan.


Crane Company

Crane Company

2012 Corporate Appreciation Award

Founded in 1855, Crane Co. helped America grow into an industrial power. Crane manufactured valves, fittings, and specialty castings, and soon pioneered a variety of manufacturing improvements affecting railroads, elevators, modern factories, even the modern bathroom.

The Stamford, Conn.-based company is an important corporate partner of Pitt Business, hiring alumni and students, some of whom hold key positions in the company. Crane is a NYSE-listed company that in 2011 had $2.5 billion in sales through its five key business segments: fluid handling, aerospace and electronics, engineered metals, merchandising systems, and controls. The company is increasingly integrated and implements Kaizen-inspired continuous improvement initiatives.

Crane's products are virtually everywhere. Crane's global fluid handling segment — its largest business — provides industrial fluid control systems for critical applications. Its merchandising products include vending machine services and advanced payment solutions. The company's products have been used in space on the Mars Rover. On commercial airplanes, Crane products include passenger seat controls, landing equipment, fuel pumps, and internal components and systems. The company also makes reinforced fiberglass composites and a range of diagnostic devices used by the natural gas, transportation, and marine industries.

The credo of founder Richard Teller Crane, who established the company on July 4, 1855, is still followed today: "I am resolved to conduct my business in the strictest honesty and fairness; to avoid all deception and trickery; to deal fairly with both customers and competitors; to be liberal and just toward employees and to put my whole mind upon the business."

Accepting the Corporate Appreciation Award on Crane's behalf will be Tony DiFruscia, director of leadership development.