Visit the New Faculty Expert Blog
Check out our new Faculty Expert blog to get their terrific insights on major business news and important trends.
In the first entry, Andrew Stephen, a faculty member in our marketing group, discusses the business behind Royal Baby marketing and highlights some firms that have made good use of the "piggyback marketing" effect.
In the second entry, R. Venkatesh, a faculty member in our marketing group, delves into the sale of The Washington Post to Amazon founder Jeff Bezos. What does it mean for the future of The Post as a leading institution of the Fourth Estate? What impact will the sale have on The Post's business model? R. Venkatesh answers these questions and more.
View the blog HERE. More entries will be added in the coming weeks and months ahead.