Academic Excellence
CBA Students "Shake It Up" in National Honda Marketing Competition >
CBA congratulates Associate Professor Bob Gilbert and the 23 CBA marketing students enrolled in his Projects in Marketing class. The group recently won a national marketing competition sponsored by American Honda Motor Co., Inc. and organized by EdVenture Partners. The competition, The Accord Coupe Marketing Challenge: New Car, New Generation, allowed students at 17 colleges across the country to compete against each other in raising awareness and purchase consideration for the 2008 Honda Accord Coupe on their respective campuses.
CBA Expands Course Offerings >
CBA introduced two new courses to its curriculum for Spring 2008: BUSQOM 1730 Managing Global Supply Chains and BUSMKT 1427 Public Relations Management. Each course offers a fresh dimension to the electives available as part of the BSBA degree.