Rabikar Chatterjee

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Professor of Business Administration and Katz Faculty Fellow in Marketing

Office: 340 Mervis Hall
Phone: 412-648-1623
E-mail: rabikar@katz.pitt.edu
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Degrees

BTech in Chemical Engineering, Indian Institute of Technology, Kanpur (India)
Post-Graduate Diploma in Management, Indian Institute of Management, Ahmedabad (India)
PhD in Marketing, The Wharton School, University of Pennsylvania

Courses Recently Taught

MBA: BMKT 2526 Product Development and Management
MBA: BMKT 2411 Marketing Management
Executive MBA: BMKT 2411 Marketing Management
PhD: BMKT 3017 Application of Mathematical Methods in Marketing (Quantitative Models)

Area

Marketing and Business Economics

Profile

Rabikar Chatterjee joined the Katz faculty in 1996, after serving on the faculties of the University of Michigan Business School and Purdue University’s Krannert Graduate School of Management. He has also been a visiting professor at the Australian Graduate School of Management in Sydney, Australia. Prior to his career in academia, he had eight years of industry experience in engineering, project management, sales management, marketing, and strategic planning positions.

Chatterjee's teaching, research, and consulting interests are in the area of customer-focused development and management of products and services, particularly those with a technology orientation. More specifically, his research has focused on models of market response to new products, with applications in forecasting, product design, and pricing. He is also interested in methods for measuring and representing customers' perceptions of and preferences for competing products (particularly in situations where the customers may be uncertain about the alternatives). His articles have appeared in Management Science, the Journal of Marketing Research, Psychometrika, and several other journals. He is a member of the Editorial Board of Marketing Science and was (until 2008) an associate editor in the marketing department of Management Science. He has also served on numerous PhD dissertation committees, several as committee chair.

Chatterjee is a member of the American Marketing Association and the Institute for Operations Research and Management Sciences (INFORMS). In addition to undergraduate and undergraduate classes, he has taught in a variety of executive programs. He was the faculty director for the Marketing in Emerging Economies course designed by the William Davidson Institute at the University of Michigan for Whirlpool Corporation. He has also served as faculty on the Business Program for the Vietnam National Coal Corporation in Hanoi. At the Katz School, he has taught in the Executive MBA program (in Pittsburgh; Bratislava, Slovakia; and Sao Paulo, Brazil) and in various nondegree programs. In addition, he has consulted with companies on product development and management issues, and also conducted in-company workshops on product development and management. In a recent consulting project for a major U.S. telecommunications company, Chatterjee helped develop a forecasting system for new services.

Selected Publications

"The 'Name Your Own Price' Channel in the Travel Industry: An Analytical Exploration" (with Tuo Wang and Esther Gal-Or), Management Science, 55 (June 2009), 968-979.

"Strategic Pricing of New Products and Services." Handbook of Pricing Research in Marketing, Vithala Rao, ed. Northampton, MA: Edward Elgar Publishing, Inc., 2009: 169-215.

"Timely Access to Health Care: Customer-Focused Resource Allocation in a Hospital Network" (with Rahul Govind and Vikas Mittal), International Journal of Research in Marketing, 25 (December 2008; MSI/IJRM Special Issue: Marketing and Health), 294-300.

“Reservation Price as a Range: An Incentive Compatible Measurement Approach” (with Tuo Wang and R. Venkatesh), Journal of Marketing Research, 44 (May 2007), 200-213.

“A Three-Stage Model of Integrated Marketing Communications at the Marketing-Sales Interface” (with Timothy M. Smith and Srinath Gopalakrishna), Journal of Marketing Research, 43 (November 2006), 564-579.

“Bundling, Unbundling and Pricing of Hybrid Products: The Case of Magazine Content” (with R. Venkatesh), Journal of Interactive Marketing, 20 (Spring 2006), 21-40. [Winner of the 2007 JIM Award for the Best Paper published in the Journal of Interactive Marketing during 2006]

"Dynamic Models Incorporating Competition" (with Jehoshua Eliashberg and Vithala Rao). New-Product Diffusion Models, Vijay Mahajan, Eitan Muller, and Yoram Wind, eds. Norwell, MA: Kluwer Academic Publishers, 2000: 165–205.

"Incorporating Context Effects in the Multidimensional Scaling of 'Pick Any/N' Choice Data" (with Juyoung Kim, Wayne S. DeSarbo, and Tammo H.A. Bijmolt), International Journal of Research in Marketing, 16 (February 1999), 35–55.

“Joint Segmentation on Distinct Interdependent Bases with Categorical Data” (with Venkatram Ramaswamy and Steven H. Cohen), Journal of Marketing Research, 33 (August 1996), 337-350.

“Deriving Ultrametric Tree Structures from Proximity Data Confounded by Differential Stimulus Familiarity” (with Wayne DeSarbo and Juyoung Kim), Psychometrika, 59 (December 1994), 527-566.

“The Innovation Diffusion Process in a Heterogeneous Population: A Micromodeling Approach” (with Jehoshua Eliashberg). Management Science, 36 (September 1990), 1057-1079.

Recent Working Papers

"Co-branding Relationships and Partner Selection: A Conceptual Framework and Managerial Guidelines" (with R. Venkatesh and Casey Newmeyer), under review at the Journal of Marketing.

"Using Spatial Dependency to Incorporate Customer Socio-Demographics in Identifying Market Segments" (with Rahul Govind and Vikas Mittal), under revision; to be submitted to Marketing Science.

Dynamic Pricing Strategies and Firm Performance in a Duopoly: The Effect of Buyer Expectations” (with Peter Crosbie and Tuo Wang).

Awards and Honors

Best Paper published in the Journal of Interactive Marketing during 2006

Katz Excellence in Teaching Award, MBA and/or EMBA Programs, 2001–02, 2002–03, 2003–04, 2005-6, 2006-7, 2007-8 (including Executive MBA).

Carnegie Science Center Awards for Excellence 2004: Honorable Mention, University/Postsecondary Educator—Product Realization Team, University of Pittsburgh

External Service and Assignments

Associate editor for Marketing Department of Management Science. [1990-2008]

Editorial Board of Marketing Science [2000-present] (Recognized as "one of the most productive reviewers for Marketing Science" by the journal, October 2003).