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Lawrence Feick

Professor of Business Administration

Marketing and Business Economics

Office: 206 Mervis Hall


  • PhD, The Pennsylvania State University
  • MS, University of Delaware
  • BA, University of Delaware

Lawrence Feick is Professor of Business Administration at the Joseph M. Katz Graduate School of Business where he has been a faculty member since 1982. He served as the Katz School's associate dean from 1989-1996 and interim dean in 2005-06. From 1999 through 2005 he served as the director of the International Business Center (a federally funded CIBER). From 2007 – 2015 he served as the University of Pittsburgh’s Senior Director of International Programs and Director of the University Center for International Studies.

He teaches in the areas of marketing management and international marketing and does research in the areas of consumer information search, international marketing, word-of-mouth influence, and the analysis of categorical data.He has published articles in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Personality & Social Psychology Bulletin, Psychological Bulletin, and Public Opinion Quarterly.

Professor Feick has served as a consultant to a number of profit and non-profit firms, including Eastman Kodak, General Motors, and Newsweek. He has done extensive executive teaching, including programs for Samsung Electronics, Audi, and Cheil Communications, and has developed a train-the-trainers program on the use of simulations and games and case studies in teaching marketing concepts. He is the coauthor of Country Manager, an international marketing simulation game. He has been a visiting professor at the University of Augsburg (Germany), Czech Management Center (Czech Republic), International Management Center (Hungary), Comenius University (Slovak Republic), and Universidad Santa Maria (Ecuador); and has served as a Fulbright Senior Specialist at the Universidad de Montevideo (Uruguay).

  • Management Simulation (EMBA)
  • Marketing Planning and Strategy (MBA)
  • Plus3 Germany (CBA)
  • International Marketing (MBA)
  • "How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth" Yinlong Zhang, Lawrence Feick, and Vikas Mittal, Journal of Consumer Research, April 2014, 1097-1108.
  • “Receiver Responses to Rewarded Referrals: The Motive Inferences Framework” Peeter Verlegh, Gangseog Ryu, Mirjam Tuk, and Lawrence Feick, Journal of the Academy of Marketing Science, November 2013, 669-682.
  • "Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty" Vikas Mittal, Lawrence Feick, and Feisal Murshed, Marketing Science, May/June 2008, 430-442.
  • "A Penny for Your Thoughts: Customer Responses to Referral Reward Programs" Gangseog Ryu and Lawrence Feick Journal of Marketing, January 2007, 84-94.
  • "Incorporating Word-of-Mouth Effects in Estimating Customer Lifetime Value" Jonathan Lee, Janghuk Lee, and Lawrence Feick, Journal of Database Marketing & Customer Strategy Management, October 2006, 29-39.
  • "The Role of Product Type and Country of Origin in Decisions about Choice of Endorser Ethnicity in Advertising" Gangseog Ryu, Jongchul Park, and Lawrence Feick, Psychology & Marketing, June 2006, 487-513.
  • "The Impact of Self-Construal on Angular versus Rounded Shape Preference" Yinlong Zhang, Lawrence Feick, and Lydia J. Price, Personality and Social Psychology Bulletin, June 2006, 794 805.
  • "The Evolution of Consumer Knowledge and Sources of Information: Hungary in Transition" Robin A. Coulter, Linda L. Price, Lawrence Feick, and Camelia Micu, Journal of the Academy of Marketing Science, October 2005, 604-619.
  • "Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe" Robin A. Coulter, Linda L. Price, and Lawrence Feick, Journal of Consumer Research, September 2003, 151-169.
  • "Tie Strength and Likelihood to Transmit Negative Word of Mouth: The Moderating Effect of Self-Construal and Perspective Taking"
  • "The Impact of Reward, Referral Initiative, and Tie Strength on Receiver Responses to Referrals: The Mediating Role of Motive Inferences"