University of Pittsburgh

Faculty

Lawrence Feick

Professor of Business Administration

Office: 362 Mervis Hall
Phone: 412-648-2145
E-mail: feick@katz.pitt.edu

Degrees

BA, University of Delaware
MS, University of Delaware
PhD, The Pennsylvania State University

Courses Recently Taught

Introduction to Marketing (CBA)
International Field Project—Germany (CBA)
International Marketing (MBA)
Marketing Planning and Strategy (MBA)

Interest Group

Marketing

Profile

Lawrence Feick is Professor of Business Administration at the Joseph M. Katz Graduate School of Business at the University of Pittsburgh where he has been a faculty member since 1982. He served as its associate dean from 1989–1996 and interim dean during the 2005–06 academic year. From 1999 through 2005 he served as the director of the University's International Business Center (a federally funded CIBER). He teaches in the areas of marketing management and international marketing; and does research in the areas of consumer information search, international marketing, word-of-mouth influence, and the analysis of categorical data.

Previously, Feick served on the faculty at Pennsylvania State University where he earned his PhD. He has published articles in the Journal of Consumer Research, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Psychological Bulletin, and Public Opinion Quarterly.

Feick has served as a consultant to a number of profit and non-profit firms, including Eastman Kodak, General Motors, and Newsweek. He has done extensive executive teaching, including programs for Samsung Electronics, Audi, and Cheil Communications, and has developed a train-the-trainers program on the use of simulations and games and case studies in teaching marketing concepts. He is the coauthor of Country Manager, an international marketing simulation game. He has been a visiting professor at the University of Augsburg (Germany), Czech Management Center (Czech Republic), International Management Center (Hungary), Comenius University (Slovak Republic), and Universidad Santa Maria (Ecuador).

Publications

"Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty" Vikas Mittal, Lawrence Feick, and Feisal Murshed, Marketing Science, 2007.

"A Penny for Your Thoughts: Customer Responses to Referral Reward Programs" Gangseog Ryu and Lawrence Feick Journal of Marketing, January 2007, 84–94.

“Incorporating Word-of-Mouth Effects in Estimating Customer Lifetime Value” Jonathan Lee, Janghuk Lee, and Lawrence Feick, Journal of Database Marketing & Customer Strategy Management, October 2006, 29–39.

“The Role of Product Type and Country of Origin in Decisions about Choice of Endorser Ethnicity in Advertising” Gangseog Ryu, Jongchul Park, and Lawrence Feick, Psychology & Marketing, June 2006, 487–513.

“The Impact of Self-Construal on Angular versus Rounded Shape Preference” Yinlong Zhang, Lawrence Feick, and Lydia J. Price, Personality and Social Psychology Bulletin, June 2006, 794 805.

“The Evolution of Consumer Knowledge and Sources of Information: Hungary in Transition” Robin A. Coulter, Linda L. Price, Lawrence Feick, and Camelia Micu, Journal of the Academy of Marketing Science, October 2005, 604–619.

“Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe” Robin A. Coulter, Linda L. Price, and Lawrence Feick, Journal of Consumer Research, September 2003, 151–169.

Recent Working Papers

“Word-of Mouth in Settings with Multiple Opinions”

“Tie Strength and Likelihood to Transmit Negative Word of Mouth: The Moderating Effect of Self-Construal and Perspective Taking”

“The Effect of Referral Rewards on Product Evaluations”

“A Triangulation Approach for Managing Customer Retention”

“Advertising, Brand Search, and Quality of Consumer Choice”