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Lawrence Feick
Professor of Business Administration
Office: 4400 Posvar Hall
Phone: 412-648-7374
E-mail: feick@katz.pitt.edu
Degrees
BA, University of Delaware
MS, University of Delaware
PhD, The Pennsylvania State University
Courses Recently Taught
Marketing Management (EMBA)
Marketing Planning and Strategy (MBA)
Introduction to Marketing (CBA)
International Marketing (MBA)
Area
Marketing and Business Economics
Profile
Lawrence Feick is the Senior Director of International Programs, Director of the University Center for International Studies, and Acting Director of the Global Studies Program at the University of Pittsburgh where he is also Professor of Business Administration at the Joseph M. Katz Graduate School of Business. He has been a faculty member at Katz since 1982 and served as its associate dean from 1989-1996 and interim dean during the 2005-06 academic year. From 1999 through 2005 he served as the director of the University's International Business Center (a federally funded CIBER). He teaches in the areas of marketing management and international marketing; and does research in the areas of consumer information search, international marketing, word-of-mouth influence, and the analysis of categorical data.
Previously, Feick served on the faculty at Pennsylvania State University where he earned his PhD. He has published articles in the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, Marketing Science, International Journal of Research in Marketing, Journal of Retailing, Personality & Social Psychology Bulletin, Psychological Bulletin, and Public Opinion Quarterly.
Professor Feick has served as a consultant to a number of profit and non-profit firms, including Eastman Kodak, General Motors, and Newsweek. He has done extensive executive teaching, including programs for Samsung Electronics, Audi, and Cheil Communications, and has developed a train-the-trainers program on the use of simulations and games and case studies in teaching marketing concepts. He is the coauthor of Country Manager, an international marketing simulation game. He has been a visiting professor at the University of Augsburg (Germany), Czech Management Center (Czech Republic), International Management Center (Hungary), Comenius University (Slovak Republic), and Universidad Santa Maria (Ecuador); and has served as a Fulbright Senior Specialist at the Universidad de Montevideo (Uruguay).
Publications
"Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty" Vikas Mittal, Lawrence Feick, and Feisal Murshed, Marketing Science, May/June 2008, 430-442.
"A Penny for Your Thoughts: Customer Responses to Referral Reward Programs" Gangseog Ryu and Lawrence Feick Journal of Marketing, January 2007, 84–94.
“Incorporating Word-of-Mouth Effects in Estimating Customer Lifetime Value” Jonathan Lee, Janghuk Lee, and Lawrence Feick, Journal of Database Marketing & Customer Strategy Management, October 2006, 29–39.
“The Role of Product Type and Country of Origin in Decisions about Choice of Endorser Ethnicity in Advertising” Gangseog Ryu, Jongchul Park, and Lawrence Feick, Psychology & Marketing, June 2006, 487–513.
“The Impact of Self-Construal on Angular versus Rounded Shape Preference” Yinlong Zhang, Lawrence Feick, and Lydia J. Price, Personality and Social Psychology Bulletin, June 2006, 794 805.
“The Evolution of Consumer Knowledge and Sources of Information: Hungary in Transition” Robin A. Coulter, Linda L. Price, Lawrence Feick, and Camelia Micu, Journal of the Academy of Marketing Science, October 2005, 604–619.
“Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe” Robin A. Coulter, Linda L. Price, and Lawrence Feick, Journal of Consumer Research, September 2003, 151–169.
Recent Working Papers
"Word-of Mouth in Settings with Multiple Opinions"
"Tie Strength and Likelihood to Transmit Negative Word of Mouth: The Moderating Effect of Self-Construal and Perspective Taking"
"Consumer Responses to Referral Rewards"
