Faculty
Tansev Geylani
Assistant Professor of Business Administration
Office: 320 Mervis Hall
Phone: 412-383-7411
E-mail: tgeylani@katz.pitt.edu
Degrees
PhD in Industrial Administration (Marketing), Carnegie Mellon University, 2004
MS in Industrial Administration (Marketing), Carnegie Mellon University, 2002
MBA, KoƧ University, 1999
BS in Mechanical Engineering, M.E.T.U., 1997
Interest Group
Marketing
Profile
Tansev Geylani joined the Katz faculty in 2004. He teaches Marketing Research to undergraduates.
His primary research is on distribution channels and retailing, particularly the impact of retailer's asymmetric power on channel relations. His research interests also include information sharing, product line strategies, media competition and co-branding.
Publications
Dukes A., Geylani T., Srinivasan, K. "Strategic Assortment Reduction," (forthcoming) Marketing Science.
Geylani, T., Inman, J. J., Ter Hofstede, F. (2008) "Image Reinforcement or Impairment: The Effects of Co-branding on Attribute Uncertainty," Marketing Science, 27(4), 730-744.
Gal-Or, E., Geylani T., Dukes A. (2008) "Information Sharing in a Channel with Partially Informed Retailers," Marketing Science, 27(4), 642-658.
Geylani, T., Dukes A., Srinivasan K. (2007) "Strategic Manufacturer Response to a Dominant Retailer," Marketing Science, 26(2), 164-178.
Working Papers
"Optional versus Standard Features" with E. Gal-Or and S. Balachander
"The Role of Quality in a Channel with Asymmetric Retailers" with A. Dukes and Y. Liu
"Who Benefits from Bilateral Information Exchange in a Retail Channel," with A. Dukes and E. Gal-Or.
Awards and Honors
2009 Marketing Science Institute (MSI) Young Scholar
2008 Katz Excellence in Teaching Award
2000-2003 William Larimer Mellon Fellowship, Carnegie Mellon University
1997-1999 Koç University Fellowship
Information by Interest
News and Events
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- Katz Alumnus Raymond W. Smith Jr. Elected to 2008 Class of Fellows of the American Academy of Arts and Sciences
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