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Tansev Geylani
Associate Professor of Business Administration
Office: 320 Mervis Hall
Phone: 412-383-7411
E-mail: tgeylani@katz.pitt.edu
Degrees
PhD in Industrial Administration (Marketing), Carnegie Mellon University, 2004
MS in Industrial Administration (Marketing), Carnegie Mellon University, 2002
MBA, Koç University, 1999
BS in Mechanical Engineering, M.E.T.U., 1997
Area
Marketing and Business Economics
Profile
Tansev Geylani joined the Katz faculty in 2004. His research interests include distribution channels, retailing, product line strategies, information sharing, marketing & antitrust, and media competition. He was named Marketing Science Institute Young Scholar in 2009. Other awards he received include Management Science Distinguished Service Award (2009), Katz Excellence in Research Award (2009), and Katz Excellence in Teaching Award (2008).
Publications
Dukes A., Geylani T., Srinivasan, K. (2009) "Strategic Assortment Reduction by a Dominant Retailer," Marketing Science, 28(2), 309-319.
Geylani, T., Inman, J. J., Ter Hofstede, F. (2008) "Image Reinforcement or Impairment: The Effects of Co-branding on Attribute Uncertainty," Marketing Science, 27(4), 730-744.
Gal-Or, E., Geylani T., Dukes A. (2008) "Information Sharing in a Channel with Partially Informed Retailers," Marketing Science, 27(4), 642-658.
Geylani, T., Dukes A., Srinivasan K. (2007) "Strategic Manufacturer Response to a Dominant Retailer," Marketing Science, 26(2), 164-178.
Working Papers
"The Impact of Advertising on Media Bias" with E. Gal-Or and T. P. Yildirim
"Is the Robinson-Patman Act Still Relevant?" with R. Luchs, A. Dukes and K. Srinivasan
"The Impact of One -Stop Shopping on Store Brand Strategy" with K. Jerath and J. Zhang
"The Role of Quality in a Channel with Asymmetric Retailers" with A. Dukes and Y. Liu
"Optional versus Standard Features" with E. Gal-Or and S. Balachander
"Who Benefits from Bilateral Information Exchange in a Retail Channel," with A. Dukes and E. Gal-Or.
