University of Pittsburgh

Faculty

Tansev Geylani

Assistant Professor of Business Administration

Office: 320 Mervis Hall
Phone: 412-383-7411
E-mail: tgeylani@katz.pitt.edu

Degrees

PhD in Industrial Administration (Marketing), Carnegie Mellon University, 2004
MS in Industrial Administration (Marketing), Carnegie Mellon University, 2002
MBA, Koç University, 1999
BS in Mechanical Engineering, M.E.T.U., 1997

Interest Group

Marketing

Profile

Tansev Geylani joined the Katz faculty in 2004. He teaches Marketing Research to undergraduates.

His primary research is on distribution channels and retailing, particularly the impact of retailer's asymmetric power on channel relations. His research interests also include information sharing, product line strategies, media competition and co-branding.

Publications

Dukes A., Geylani T., Srinivasan, K. "Strategic Assortment Reduction," (forthcoming) Marketing Science.

Geylani, T., Inman, J. J., Ter Hofstede, F. (2008) "Image Reinforcement or Impairment: The Effects of Co-branding on Attribute Uncertainty," Marketing Science, 27(4), 730-744.

Gal-Or, E., Geylani T., Dukes A. (2008) "Information Sharing in a Channel with Partially Informed Retailers," Marketing Science, 27(4), 642-658.

Geylani, T., Dukes A., Srinivasan K. (2007) "Strategic Manufacturer Response to a Dominant Retailer," Marketing Science, 26(2), 164-178.

Working Papers

"Optional versus Standard Features" with E. Gal-Or and S. Balachander

"The Role of Quality in a Channel with Asymmetric Retailers" with A. Dukes and Y. Liu

"Who Benefits from Bilateral Information Exchange in a Retail Channel," with A. Dukes and E. Gal-Or.

Awards and Honors

2009 Marketing Science Institute (MSI) Young Scholar

2008 Katz Excellence in Teaching Award

2000-2003 William Larimer Mellon Fellowship, Carnegie Mellon University

1997-1999 Koç University Fellowship