Home > Faculty > Tansev Geylani
Tansev Geylani
Associate Professor of Business Administration
Office: 320 Mervis Hall
Phone: 412-383-7411
E-mail: tgeylani@katz.pitt.edu
Degrees
PhD in Industrial Administration (Marketing), Carnegie Mellon University, 2004
MS in Industrial Administration (Marketing), Carnegie Mellon University, 2002
MBA, Koç University, 1999
BS in Mechanical Engineering, M.E.T.U., 1997
Area
Marketing and Business Economics
Profile
Tansev Geylani joined the Katz faculty in 2004. His research interests include distribution channels, retailing, product line strategies, information sharing, marketing & antitrust, media competition, and user-generated content. He was named Marketing Science Institute Young Scholar in 2009. Other awards he received include Management Science Distinguished Service Award (2009 & 2011), Katz Excellence in Research Award (2009), and Katz Excellence in Teaching Award (2008).
Selected Publications
Gal-Or, E., Geylani, T., Yildirim, T. P. "The Impact of Advertising on Media Bias," (forthcoming) Journal of Marketing Research.
Dukes, A., Gal-Or, E., Geylani T. "Who Benefits from Bilateral Information Exchange in a Retail Channel," (forthcoming) Economics Letters.
Luchs, R., Geylani, T., Dukes, A., Srinivasan, K. (2010) "The End of the Robinson-Patman Act? Evidence from Legal Case Data," Management Science, 56(12), 2123-2133.
Dukes, A., Geylani, T., Srinivasan, K. (2009) "Strategic Assortment Reduction by a Dominant Retailer," Marketing Science, 28(2), 309-319.
Geylani, T., Inman, J. J., Ter Hofstede, F. (2008) "Image Reinforcement or Impairment: The Effects of Co-branding on Attribute Uncertainty," Marketing Science, 27(4), 730-744.
Gal-Or, E., Geylani, T., Dukes, A. (2008) "Information Sharing in a Channel with Partially Informed Retailers," Marketing Science, 27(4), 642-658.
Geylani, T., Dukes, A., Srinivasan, K. (2007) "Strategic Manufacturer Response to a Dominant Retailer," Marketing Science, 26(2), 164-178.
Recent Working Papers
"User-Generated Content in News Media" with E. Gal-Or and T. P. Yildirim
"The Impact of One -Stop Shopping on Competitive Store Brand Strategy" with K. Jerath and J. Zhang
"Dominant Retailers' Incentives for Product Quality" with A. Dukes and Y. Liu
"Optional versus Standard Features" with E. Gal-Or and S. Balachander
