University of Pittsburgh

Faculty

John Hulland

Associate Professor of Business Administration

Office: 354 Mervis Hall
Phone: 412-648-1534
E-mail: jhulland@katz.pitt.edu

Degrees

PhD in Marketing, MIT, 1990
MBA, Queen's University, 1983
BSc, University of Guelph, 1981

Courses Recently Taught

Marketing Planning and Strategy
PhD Research Methods I
Brand Management
Marketing Management

Interest Groups

Marketing and Strategy

Profile

John Hulland joined the faculty of the Katz School in 2001. Prior to that he was a faculty member in the Richard Ivey School of Business at the University of Western Ontario (1989–2001). His research is focused on the following areas: (1) understanding and managing the relationship between marketing resources and firm performance, (2) improving the effectiveness of marketing and sales group interactions within firms, (3) understanding how an individual's elaboration of potential outcomes affects his or her subsequent decision making, and (4) applying causal modeling techniques in strategic contexts.

He has published his work in a variety of journals, including Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Marketing Science, Strategic Management Journal, Organization Science, Information Systems Research, MIS Quarterly, Journal of Product Innovation Management, International Journal of Research in Marketing, and Marketing Letters.

Recent Publications

Nenkov, Gergana, Maureen Morrin, Andrew Ward, Barry Schwartz, and John Hulland (2008), "A Short Form of the Maximization Scale: Factor Structure, Reliability, and Validity Studies," Judgment and Decision Making, 3 (June), 371-388.

Gergana Nenkov, Jeffrey Inman, and John Hulland (2008), "Expectations about the Future: The Conceptualization and Measurement of Elaboration on Potential Outcomes," Journal of Consumer Research, 35 (June), 126-141.

Vanitha Swaminathan, Feisal Murshed, and John Hulland (2008), "Value Creation Following Merger and Acquisition Announcements: The Role of Strategic Emphasis Alignment," Journal of Marketing Research, 45 (February), 33-47.

John Hulland, Michael Wade, and Kersi Antia (2007), “The Impact of Capabilities and Prior Investments on Online Channel Commitment and Performance,” Journal of Management Information Systems, 23 (4: Spring), 109-142.

Azimah Ainuddin, Paul Beamish, John Hulland, and Michael Rouse (2007), “Resource Attributes and Firm Performance in International Joint Ventures,” Journal of World Business, 42 (1: March), 47-60.

Michael Wade and John Hulland (2004), "The Resource-Based View and Information Systems Research: Review, Extension, and Suggestions for Future Research," MIS Quarterly, 28 (1: March), 107–142.

Nick Bontis, Mary Crossan, and John Hulland (2002), "Managing an Organizational Learning System by Aligning Stocks and Flows of Knowledge," Journal of Management Studies, 39 (4: June), 437–469.

Forthcoming Publications

Nenkov, Gergana, Jeffrey Inman, John Hulland, and Maureen Morrin (2008), "Moderators of the Susceptibility to Descriptive Variance Effects in Investment Decision Making," conditionally accepted, Journal of Marketing Research.

Older Publications

Laurence Capron and John S. Hulland (1999), "Redeployment of Brands, Sales Forces, and General Marketing Management Expertise Following Horizontal Acquisitions: A Resource-Based View," Journal of Marketing, 63 (April), 41–54.

John S. Hulland (1999), "Use of Partial Least Squares (PLS) in Strategic Management Research: A Review of Four Recent Studies," Strategic Management Journal, 20 (February), 195–204.

Julian Birkinshaw, Allen Morrison, and John Hulland (1995), “Structural and Competitive Determinants of a Global Integration Strategy,” Strategic Management Journal, 16 (8: November), 637 - 655.

Recent Working Papers

"Dynamic Returns to Investments in Exploitation and Exploration: The Best Choice Between Balance versus Focus," with Matthew Sarkees.

"Perceived Functional Justice: Antecedents and Impact on Cross-Functional Relationship Effectiveness," with Gergana Yordanova and Don Barclay.

“Ambidextrous Organizations and Performance: The Mediating Effect of Functional Implementation,” with Matthew Sarkees and John Prescott.

"Customer-Directed Selling Behaviors and Performance: A Comparison of Existing Perspectives," with Chris Plouffe and Trent Wachner.

Awards and Honors

Best Reviewer Award, Journal of Marketing, 2002–2005

External Service and Assignments

Editorial Board Member, Journal of International Marketing, Journal of International Business Studies, Journal of the Academy of Marketing Science, Journal of Marketing, and Journal of Marketing Research

Conference Co-Chair 2006 AMA Winter Educators’ Conference

Personal Interests

John enjoys hiking, downhill skiing, drumming, and gardening. He hates golf, but plays it anyway. John offers extensive academic consulting and taxi-driving services to his children (ages 23, 19, and 15). John also is a collector of old video arcade and pinball games, an enthusiastic supporter of the Panther basketball and football teams, and is the owner of the 2005 Wedgewood Fantasy Football League's Champion Allegheny Argonauts.