University of Pittsburgh

Faculty

Vikas Mittal

Professor of Business administration

Office: 360 Mervis Hall
Phone: 412-648-1705
E-mail: vmittal@katz.pitt.edu

Degrees

PhD in Business Administration, Temple University, 1997
BBA, University of Michigan, 1991

Courses Recently Taught

Marketing Research
Marketing Management
Applied Multivariate Analysis

Interest Group

Marketing

Profile

Vikas Mittal comes to Katz from the Kellogg Graduate School at Northwestern University. His research is primarily focused on issues related to customer satisfaction and marketing strategy. He has published in marketing journals such as Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, and Marketing Science. In 1998 he received the best presentation award at the Advanced Research Techniques Forum sponsored by the American Marketing Association. In 2000, his article on the service-profit-chain was recently awarded the prestigious FedEx Excellence in Service Research award given to the best article in Journal of Service Research. In 2003 he was selected to be one of the 20 participants worldwide in the Young Scholars Program sponsored by the prestigious Marketing Science Institute. Currently, he serves on the editorial review boards of Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Service Research.

He has also won the excellence in teaching award at the Katz Graduate School for 2002 as well as 2003. The 2003 class of the International Executive MBA program in Brazil named him the Professor of the Year. He taught executive courses at leading organizations such as Deloitte and Touche Consulting, Graduate School of Public Health at the University of Pittsburgh, Roche Pharmaceutical, MMI-Cozint, Air Products and Chemicals, and the American Chamber of Commerce (Brazil).

Recent Publications

Zhang, Y., & Mittal, V. “Effects of procedural and outcome accountability,” (conditionally accepted), Journal of Consumer Research.

Morgan, N. M., Anderson, E. W. & Mittal, V. “Understanding firms’ customer satisfaction information usage,” (conditionally accepted), Journal of Marketing.

Mittal, V., & Anderson E. W., Sayrak. A., & Tadikamalla, P.(2005) “Dual emphasis and the long-term financial impact of customer satisfaction” (forthcoming), Marketing Science.

Garg, N., Inman, J. J., & Mittal, V. (2005) “Incidental and task-related affect: A re-inquiry and extension of the influence of affect on choice,” (forthcoming), Journal of Consumer Research.

Rosen, J., Mulsant, B., Bruce, M., & Mittal, V., & Fox, D. (2004) “Actors’ portrayals of depression to test interrater reliability in clinical trials,” The American Journal ofPsychiatry, October, 161(10), 1909-1911.

Tsiros, M., Mittal, V., & Ross. W.T. (2004) "The role of attributions in customer satisfaction: A re-examination,” Journal of Consumer Research, September, 31(2), 476-483.
Mittal, V., Kamakura, W., & Govind, R. (2004) “Geographic patterns in customer service and satisfaction: An empirical investigation,” Journal of Marketing, 68(July), 48-62.