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Jennifer Shang
Associate Professor of Business Administration
Office: 230 Mervis Hall
Phone: 412-648-1681
E-mail: shang@katz.pitt.edu
Degrees
PhD, Operations Management, University of Texas at Austin
MBA, University of Iowa
Bachelor of International Business, National Taiwan University
Courses Recently Taught
BQOM 1730 Global Supply Chain Management
BQOM 1070 Operations Management (CBA)
BQOM 2017 Simulation I (MBA)
BQOM 2018 Simulation II (MBA)
BQOM 2051 Operations Management Project (MBA)
BQOM 2401 & 2801 Statistical Analysis: Uncertainty, Prediction and Quality Improvement (MBA and EMBA)
Area
Decision, Operations and Information Technology
Profile
Jennifer Shang was a research fellow at The Advanced Manufacturing Program in The IC2 Institute at Austin, Texas, and was a Lilly Endowment Teaching Fellow. In the MBA program, she teaches Statistics, Production Management and Process Improvement, and Simulation. In addition, she teaches the undergraduate Operations Management and Global Supply Chain Management, and courses at the EMBA, IEMBA, and PhD levels as well.
Shang's current research emphasizes three areas: (1) The design, planning, scheduling, and control of operational systems in manufacturing and service organizations. She develops theoretical and heuristic approaches to improve the productivity and quality of business process flows. (2) Design and evaluation of integrated information/operational systems. Given the importance of technology, she emphasizes the innovative use of information technology in the value chain management. (3) Multi-criteria decision making. She uses Data Envelopment Analysis (DEA) to measure the relative efficiency of operating units. She also applies Analytic Hierarchy Process (AHP) and Analytic Network Process methods to make decisions in complicated environments.
Research Interest Areas
Manufacturing and Service Operations Management, E-Commerce, Revenue Management, Quantitative Methods, Operations Research and Information Systems
Publications
"An Innovative Orders-of-Magnitude Approach to AHP-Based Mutli-criteria Decision Making: Prioritizing Divergent Intangible Humane Acts," with T. Saaty, European Journal of Operational Research, 2011.
"Collaborative Production Planning of Supply Chain Under Price and Demand Uncertainty," with G. Zhang and W. Li, European Journal of Operational Research, 2011
"Optimizing E-tailer Profits and Customer Savings: Pricing Multi-Stage Customized Online Bundles," with Y. Jiang, K. Kemerer, Y. Liu. Marketing Science, July-August 2011.
An Information Granulation Entropy-Based Model for Third-Party Logistics Providers Evaluation, with G. Zhang and W. Li, International Journal of Production Research, 2011.
"Why do Software Firms Fail? Capabilities, Competitive Actions and Firm Survival in the Software Industry from 1995 to 2007," with S. Li and S. Slaughter. Information Systems Research, 21(3), pp.631-654, 2010
"Offshore Outsourcing Decision Making: A Policy-Maker's Perspective," with Y. Tjader and L. Vargas. European Journal of Operational Research, 207(1), pp.434-444, 2010.
"Maximizing customer satisfaction through an on line recommendation system: A novel associative classification model", with Y. Jiang and Y. Liu. Decision Support Systems, 48(3), pp. 470-479, 2010.
"Core Business Concentration vs. Corporation Diversification in the US Electric Utility Industry: Synergy and Deregulation Effect," with Sueyoshi and M. Goto. Energy Policy. 37(11), pp. 4583-4594, 2009.
"A Decision Support Framework for Internal Audit Prioritization in Rental Car Company: Combined Use between DEA and AHP", with T. Sueyoshi and W. Chiang , European Journal of Operational Research, 199(1), pp. 219-231, 2009.
"Distribution Network Redesign for Competitiveness", with Yildirim, Tadikamalla, Mittal, and Brown. Journal of Marketing. 73(2), pp.146-163, 2009.
"A Decision Support System for Managing Inventory at GlaxoSmithKline", with P. Tadikamalla, L.Kirsch, and L. Brown, Decision Support Systems, (46)1, pp. 1-13, 2008.
"Manufacturing Planning and Control Technology vs. Operational Performance: An Empirical Study of MRP and JIT in China," with Z. Chen , International Journal of Manufacturing Technology and Management, 13(1), pp.4-29, 2008.
"Decision Making in Academia: a Case of the Dean Selection Process," with R. Gibney, Mathematical and Computer Modeling, 46(7-8), pp.1030-1040, 2007
"Online Revenue Enhancement: A Study of Website Design Impact on Customer Trust," with F. Duh, L. Hu and T. Chow, International Journal of Revenue Management, 1(3), pp. 293-313, 2007.
"The Analytic Hierarchy Process and Human Resource Allocation: Half the Story," with T. Saaty and K. Peniwati, Mathematical and Computer Modeling, 46(7-8), pp.1041-1053, 2007.
"Group Decision Making Through Voting: Head-Count versus Intensity of Preference," with T. Saaty, Socio-Economic Planning Sciences, 41(1), pp.22-37, 2007
"Integrated Supply Chain Management for Efficiency Improvement," with Z. Chen and S. Ma, International Journal of Productivity and Quality Management, 1(1/2), pp. 183-206, 2006.
"Supply Chain Efficiency: E-Business Adaptation and SC Member Relationship," with F. Du, Y. Tjader, and T. Chow, Asian Pacific Management Review. 9(5), pp. 969-998, 2004.
"Modeling Financial Series Distribution: A Versatile Data Fitting Approach," with P. Tadikamalla, The International Journal of Theoretical and Applied Finance (IJTAF), 7(3), 2004.
"Operational Design of a Supply Chain System Using Taguchi Method, Response Surface Methodology, Simulation, and Optimization," with S. Li and P. Tadikamalla, International Journal of Production Research, 42(18), pp. 3823-3849, 2004.
"A Unified Framework for Multi-Criteria Evaluation of Transportation Projects," with Y. Tjader and Y. Ding, IEEE Transactions on Engineering Management, 51(3), pp. 300-313, 2004.
External Service
Editorial Board
International Journal of Revenue Management
International Journal of Productivity and Quality Management
International Journal of Manufacturing technology and Management
Awards and Honors
2005: Recognized as the "Distinguished Professor" by the EMBA class 32 of Katz Graduate School of Business.
2003, 2004, 2010: Excellence in Teaching Award for MBA and EMBA program
