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Andrew T. Stephen
Assistant Professor of Business Administration and Katz Fellow in Marketing
Office: 318 Mervis Hall
Phone: 412-628-1720
E-mail: astephen@katz.pitt.edu
Web site: www.andrewstephen.net
Degrees
PhD (with distinction) - marketing, Columbia University
MPhil - marketing, Columbia University
BBus (Honors) - marketing, University of Queensland, Australia
BEng (Honors) - civil engineering, University of Queensland, Australia
Profile
Andrew Stephen is an Assistant Professor of Business Administration and Katz Fellow in Marketing at the Joseph M. Katz Graduate School of Business, University of Pittsburgh. Prior to joining the University of Pittsburgh, Andrew was Assistant Professor of Marketing at INSEAD. Andrew has a PhD in Marketing (with Distinction) and an MPhil from Columbia University. Andrew is a recognized expert on social media and digital marketing, and teaches social media marketing at Pitt in the MBA and undergraduate programs. He has worked with companies such as American Express, Dynamic Logic, Google, Havas, Publicis, and WPP, and advises several digital/social media startups.
Andrew's research focuses on understanding the causes, types, and consequences of complex social interactions in marketplaces. Specifically, he is studying what prompts these interactions, the types of interactions that can occur, why they occur, and how they impact consumers' behaviors and marketing performance. This research currently examines phenomena such as social networks, word-of-mouth, social media, social commerce, and mobile advertising. Andrew's research is published in leading scientific journals such as the Journal of Marketing Research, the Journal of Consumer Research, Psychological Science, the Journal of Service Research, and the Journal of Business Research. He has also appeared in Businessweek, the International Herald Tribune, the New York Times, The Economist, and the Wall Street Journal. He has received a number of awards for his research including an honorable mention in the Direct Marketing Education Foundation's Shankar-Spiegel competition, winning the Marketing Science Institute's Alden G. Clayton Award, winning a Google-WPP Marketing Research Award, winning the American Marketing Association's John A. Howard Award, and being a finalist in the Journal of Marketing Research's Paul E. Green Award.
Recent Publications
Pham, Michel Tuan, Leonard Lee, and Andrew T. Stephen (2011), "Feeling the Future: The Emotional Oracle Effect" Journal of Consumer Research, forthcoming.
Galak, Jeff, Deborah Small, and Andrew T. Stephen (2011), "Micro-Finance Decision Making: A Field Study of Prosocial Lending," Journal of Marketing Research, forthcoming.
Stephen, Andrew T. and Olivier Toubia (2010), "Deriving Value from Social Commerce Networks," Journal of Marketing Research, 47 (2), 215-228.
Libai, Barak, Ruth Bolton, Marnix Bügel, Ko DeRuyter, Oliver Götz, Hans Risselada, and Andrew T. Stephen (2010), "Customer to Customer Interactions: New Opportunities and Research Directions," Journal of Service Research, 13 (3), 267-282.
Stephen, Andrew T. and Olivier Toubia (2009), "Explaining the Power-Law Degree Distribution in a Social Commerce Community," Social Networks, 31 (4), 262-270.
Stephen, Andrew T. and Michel Tuan Pham (2008), "On Feelings as a Heuristic for Making Offers in Ultimatum Negotiations," Psychological Science, 19 (10), 1051-1058.
Stephen, Andrew T. and Leonard V. Coote (2007), "Interfirm Behavior and Goal Alignment in Relational Exchanges," Journal of Business Researche, 60 (4), 285-295.
Recent Working Papers
Stephen, Andrew T., Yaniv Dover, and Jacob Goldenberg, "Social Sharing By Social Pumps: The Effect of Transmitter Activity on Information Diffusion Over Online Social Networks."
Stephen, Andrew T. and Jeff Galak, "The Complementary Roles of Traditional and Social Media Publicity in Driving Marketing Performance."
Stephen, Andrew T. and Donald R. Lehmann, "To Whom Do Consumers Transmit Organic Word-of- Mouth?"
Avnet, Tamar, Michel Tuan Pham, and Andrew T. Stephen, "The Trust in Feelings Manipulation: An Alternative Method for Studying the Reliance on Affect and Feelings in Judgment and Decision Making."
Wilcox, Keith and Andrew T. Stephen, "Are Close Friends the Enemy? The Effect of Online Social Networks on Self Control."
Toubia, Olivier, Andrew T. Stephen, and Aliza Freud, "Identifying Active Members in Viral Marketing Campaigns."
Awards and Honors
Invited faculty - AMA-Sheth Doctoral Consortium (2011)
Finalist - Paul E. Green Award, Journal of Marketing Research (2011)
Winner - Marketing Science Institute Research Competition on Innovation (2011)
Winner - John A. Howard Award, American Marketing Association (2010)
Winner - Google & WPP Marketing Research Award (2010)
Dean's Commendation for Excellence in Teaching at INSEAD (2010)
Winner - Alden G. Clayton Award, Marketing Science Institute (2009)
Honorable mention - Shankar-Spiegel Award, Direct Marketing Education Foundation (2008)
Personal Interests
In his spare time Andrew enjoys spending time with his wife, cooking, and traveling.
