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Marketing Campaign Business Interscholastic Yearly Competition, Tuesday, April 28, 2009
Audience: Open to invited high schools only
For more information contact Doreen Hernandez at dhernandez@katz.pitt.edu
In cooperation with: The Cultural Communications Alliance (CCA), Bayer, Global Studies Program, University Center for International Studies, University of Pittsburgh.
The IBC works with high school language and social sciences teachers to introduce international business concepts into their classes using an international case competition. As a prerequisite to participating in the competition, students must have taken four years of a foreign language. This program, now in its eighth year, includes operations and financial support from Bayer Corp. and the Cultural Communications Alliance. This year's high school marketing competition will focused on developing a plan to sell daily vitamins in China. The project is introduced to schools each November; schools average 20-40 world language students who form teams of up to six members. In March of each year, the individual schools have in-house competitions to determine which team will move on to the Bayer Competition and compete against the other school districts. Previous years, Bayer sent employees to act as mentors to the students in each school district and each school has one or two teachers who guide the students and organize the intra-school competition. The final inter-scholastic competition takes place in Sennott Square, hosted by the IBC and CBA, and several Pitt faculty members who have served as judges and consultants. These include Dan Dennehy, Larry Feick, and Tansev Geylani.