Career Services
Marketing Curricular Tracks
Course |
Brand Management |
Marketing Research |
Category Management |
Product Marketing |
2509 Marketing Planning and Strategy |
√ |
√ |
√ |
√ |
2513 Consumer Behavior I |
√ |
√ |
√ |
√ |
2514 Consumer Behavior II |
√ |
√ |
√ |
|
2522 Sales Management |
√ |
√ |
||
2526 Product Development and Management |
√ |
√ |
√ |
√ |
2528 Advertising |
√ |
√ |
||
2531 Marketing Research |
√ |
√ |
√ |
|
2530 Services Marketing: Strategies and Tactics |
√ |
√ |
||
2533 Business-to-Business Marketing |
√ |
√ |
√ |
|
2538 Category Management |
√ |
√ |
√ |
|
2549 Pricing Strategies and Tactics |
√ |
√ |
√ |
|
2569 Brand Management |
√ |
√ |
√ |
|
2060 Independent Study in Marketing |
Open |
Open |
Open |
Open |
Complementary Non-Marketing Courses: |
||||
BSEO 2023 Project Course in Strategy |
√ |
|||
BSEO 2525 Competitive Intelligence |
√ |
√ |
√ |
√ |
ACC 2549 Strategic Cost Accounting |
√ |
√ |
√ |
|
QOM 2578 Data Mining |
√ |