Metals industry executive Jonathan O'Leary (MBA '10) doesn't have the luxury of market stability. Reflecting back on his education from the Katz Executive MBA Worldwide program, O'Leary dispenses wisdom on how to thrive in a volatile environment.
Do you understand how social media adds value to your company’s bottom line?
Is your company’s social media marketing strategy well defined and purposeful?
Do you need fresh ideas for how social media can be used to help achieve your objectives?
Leaders must keep pace with the latest market trends in order to effectively set their organization’s strategy and allocate the appropriate resources to carry out these objectives. So why do so few executives and top-level managers understand something as important as social media? Contrary to conventional wisdom, the execution of a well-planned, thoughtful, and comprehensive social media strategy can do much more than simply generate likes, comments, or shares — a winning social media strategy can accelerate sales, improve customer satisfaction, build relationships, support quality control processes, and enhance reputation.
Dr. Andrew T. Stephen, a world-renowned expert on social media and faculty member at the University of Pittsburgh’s Joseph M. Katz Graduate School of Business, is offering a half-day seminar on social media strategy on February 10, 2015 at Alumni Hall on Pitt’s campus. Preexisting knowledge about social media is not required, as the course will serve as both a primer and in-depth exploration. The course is designed to help managers, executives, entrepreneurs, or small business owners cut through the hype around social media in order to better understand what social media is, how it can fit into broader business and marketing strategies, what you need in a social media strategy, and what are some best (and worst) practices.
The course is designed to provide participants with ideas and takeaways they can immediately apply at their companies. Dr. Stephen will focus on real-world examples, case studies, and cutting-edge research that relate to the practical challenges faced by working professionals when it comes to social media.
Participants Will Be Able to:
Venue and Date
Tuesday, February 10, 2015
8 a.m. – 11:30 a.m.
500 Alumni Hall
4227 Fifth Avenue
Pittsburgh, PA 15260
- $395 for alumni of the Executive MBA Worldwide program
- Breakfast is included in the cost of the event. Participants will also receive a certificate of completion and course materials in a hard copy form
Andrew T. Stephen is an Assistant Professor of Business Administration and Katz Fellow in Marketing at the Joseph M. Katz Graduate School of Business. He is a world-renowned expert on social media and digital marketing who taught social media strategy for over five years throughout the United States, Europe, and Asia, and has worked with companies such as American Express, Colgate-Palmolive, Delta Air Lines, and Google, among many others. At the Katz School, Dr. Stephen teaches digital marketing and social media marketing to MBA students and to senior-level managers and executives in the school’s Executive MBA Worldwide program.
Dr. Stephen’s research focuses on understanding how social media impacts both companies and customers, and has examined phenomena such as online social networks, online word of mouth, social media content strategies, and mobile advertising. His work has been published in leading scientific journals such as Harvard Business Review and the Journal of Marketing Research, and has won numerous awards including the Marketing Science Institute’s Alden G. Clayton Award and the American Marketing Association’s John A. Howard Award and Donald R. Lehmann Award.
Established in 1949, the Center for Executive Education delivers results-oriented management and leadership training to professionals across Western Pennsylvania. Taught by both Katz’s world-renowned faculty and industry experts, the executive education programs use experience-based learning to teach the latest business practices and trends.