Google AdWords Workshop

January 6 - 7, 2017
Presented in collaboration with the Katz Center for Branding

Google AdWords is the leading online marketing advertising service that allows marketers to promote ads on search result pages. Through this workshop, you’ll get prepared to be Google certified in AdWords by covering the necessary material to pass the first search certification exam. The Fundamentals exam will be taken as part of the workshop. This class is ideal for digital or traditional marketers looking to learn new skills, managers who want to understand AdWords instead of outsourcing everything to an agency, and Founders/CEOs of startups who are looking for profitable ways to boost conversions.

The  workshop fee is $350. A discounted rate of $100 is available to Katz Master's students.


Workshop Takeaways

  • Learn how to build successful AdWords campaigns for user acquisition, e-commerce, and lead generation
  • Discover how to optimize spending and avoid throwing your money down the AdWords wishing well
  • Find out the most important strategies to maximize conversions and ROI for your AdWords campaigns
  • Learn everything you need to know to pass the AdWords Fundamentals exam. Please note that to obtain AdWords certification, you will need to successfully complete two exams (Fundamentals and Advanced).

Workshop Schedule 

January 6, 2017 - 9 a.m. - 3 p.m.
January 7, 2017 - 10 a.m. - 3 p.m.
Both sessions are in 532 Alumni Hall.


Amy MrazekAmy Mrazek earned her MBA from the University of Pittsburgh and her BS in Business Administration from Duquesne University. She holds certifications in Google AdWords, Bing Ads, and Google Analytics. Amy is currently the Director of Marketing at ShowClix, an event technology company, headquartered in Pittsburgh.

She is mentor for AlphaLab, a nationally ranked technology accelerator program, where she provides marketing advice to early-stage technology companies. Amy is also a Board of Advisors member for the Global Peace Building Foundation where she oversees their marketing efforts.

Contact Us

If you have any questions about the workshop, please contact the Katz Center for Executive education at or 412-648-1600.