The Center for Branding at the University of Pittsburgh's Joseph M. Katz Graduate School of Business also provides resources for businesses of all sizes and types. The center is able to provide access to master's students who have an expertise in the digital tools and techniques that add value to an organization. Additionally, the center can provide access to faculty members who are involved in research and have past experiences on the subject.
Contact the Center for Branding if you wish to partner on a project.
The Center for Branding recently completed a project with TheMotherhood.com, a local blogging company. The project resulted in research findings that were shared with the company and provided valuable data that can be used in a future research paper. Therefore, the effort to partner was a win-win partnership that benefited the students, the business, and the field of academia.
Business students at the Joseph M. Katz Graduate School of Business are comparable to the best in the world. If your organization is faced with a thorny issue in branding or digital marketing that needs a solution, or if you have an important project that has been on the backburner for a while, please let us know. The Center will get back to you with ideas on how we may create class projects or even a case competition that will answer your questions.
Past company sponsors: