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Pittsburgh Executive Series Presents:Developing New Products and Services Quickly and Successfully

Presented by Rabikar Chatterjee from the Katz Graduate School of Business.

New products and services account for an increasingly large fraction of companies' revenues and profits. Yet developing such products and services in an era of rapid technological change, global competition, and better informed and more demanding customers is more challenging than ever. In this environment, is there a way to "do it right" and "do it fast"?

This presentation, for managers with responsibility for new product or service development in their organizations, focuses on designing the product development process and selecting the right set of tools for the process, especially at the "fuzzy front end", while taking into account the particular circumstances of your business.

Event Information

Wednesday, May 9, 2007
5:30 p.m. - 8:30 p.m.
Alumni Hall
5th Floor
4227 Fifth Avenue