2017 Marketing Academic Research Colloquium


The Marketing Group at the University of Pittsburgh Joseph M. Katz Graduate School of Business is host to the 2017 Marketing Academic Research Colloquium (MARC).

About the Symposium:

Bringing together leading marketing scholars from Smeal College of Business at Penn State University, the Darden School of Business and McIntire School of Commerce at the University of Virginia, the McDonough School of Business at Georgetown University, the Robert H. Smith School of Business at the University of Maryland, and the Joseph M. Katz School of Business at the University of Pittsburgh, the symposium will provide opportunities for high-level interactions, leading to the generation of cutting-edge research ideas and collaborations. To represent a diverse set of ideas and approaches at the colloquium, one faculty member from each of the five schools will present a paper with a behavioral, quantitative, or managerial focus (or an interdisciplinary one) on Friday, June 2. This will allow time for an in-depth discussion of each paper.

Register now


June 1 - 2, 2017


Thursday, June 1
Mervis Hall, 3950 Roberto Clemente Drive

3:00 p.m. to 5:00 p.m. – Inaugural MARC Mini-Consortium for Doctoral Students, 270 Mervis Hall, Colloquium Room

5:00 p.m. to 7:00 p.m. – Welcome Reception and Poster Session, Mervis Hall Atrium, First Floor

Friday, June 2
Frick Fine Arts Building

7:30 a.m. to 8:30 a.m. – Registration and Breakfast

8:30 a.m. to 5:00 p.m. – Symposium

5:00 p.m. to 6:00 p.m. - Reception, University Club Terrace

Call for Poster Information

The MARC Poster Session will provide opportunities for PhD students to share their research. The poster session will offer students and attendees an open platform for exchanging ideas and for obtaining feedback in an informal setting with the MARC community. PhD students who are interested in participating should send Poster Title, Author List, and a short Poster Abstract of less than 100 words to Larry Feick. The deadline to submit an abstract is Friday, May 4, 2017. Posters should be sized to fit a standard easel.

Hotel Accommodations:

Please make your own hotel reservation at the Wyndham Pittsburgh University Center Hotel located at 100 Lytton Avenue, Pittsburgh, PA,  by Wednesday, May 10th to receive the symposium's $148 rate.  The Wyndham Hotel is a 5-7 minute walk to Mervis Hall and Frick Fine Arts Building.  Please email or call Ronda Cosby, Sales Manager at rcosby@wyndham.com or by phone at 412-682-6241 to make your reservation.  FYI, the block of rooms is reserved under (MARC - Marketing Academic Research Colloquium).  Another option is the Hilton Garden Inn Pittsburgh University Place, 3454 Forbes Avenue, Pittsburgh, PA.  This hotel is approximately a 10-15 minute walk to Mervis Hall.  FYI, rooms have NOT been reserved at this hotel.

Symposium Chairs

  • Jeff Inman, Albert Wesley Frey Professor of Marketing and Associate Dean for Faculty and Research, University of Pittsburgh, Katz Graduate School of Business
  • Larry Feick, Professor of Business Administration, University of Pittsburgh, Katz Graduate School of Business

For questions about the event, please contact Jeff Inman, Associate Dean of Faculty and Research, or Larry Feick, Professor of Business Administration.

For questions about the conference logistics, please contact Susan Borowski at 412-648-1500.