New research shows that social media mentions have a substantially bigger effect on a company's sales than do the effects of a news story in a traditional media outlet. What does this mean for digital marketers?
PhD, Emory University
MAcc, The Ohio State University
BSBA, Washington University in St. Louis
Jongwoon (Willie) Choi joined the accounting area as an assistant professor of business administration in 2011, after completing his PhD from Emory University. His research explores the use of accounting information in managerial decision-making, with an emphasis on strategic performance measurement systems as well as performance evaluation and reward systems.
"Lost in translation: The effects of incentive compensation on strategy surrogation" (with G. Hecht and W. Tayler), The Accounting Review, July 2012.
"Strategy selection, surrogation, and strategic performance measurement systems" (with G. Hecht and W. Tayler), Journal of Accounting Research, March 2013.
"When are signing bonuses more than just 'pay to play'? An experimental investigation."
"A marathon, a series of sprints, or both? An analysis of tourament horizon in multi-period settings." (With A. Newman and I. Tafkov)
"Monkey see, monkey do? Vicarious learning under implicit contracts." (With G. Hecht, I. Tafkov, and K. Towry)
Katz Excellence in Teaching Award (CBA), 2011-2012
Outstanding Emerging Scholar Award, ABO Research Conference, 2011
Best Paper Award, MAS Mid-Year Meeting, 2010
Goizueta Fellowship, 2010
AAA/Deloitte/J. Michael Cook Doctoral Consortium Fellow, 2009
Sheth Fellowship, 2008
Sports, music theory and composition, and movies.