PhD, Emory University
MAcc, The Ohio State University
BSBA, Washington University in St. Louis
Jongwoon (Willie) Choi joined the accounting area as an assistant professor of business administration in 2011, after completing his PhD from Emory University. His research explores the use of accounting information in managerial decision-making, with an emphasis on strategic performance measurement systems as well as performance evaluation and reward systems.
"Lost in translation: The effects of incentive compensation on strategy surrogation" (with G. Hecht and W. Tayler), The Accounting Review, July 2012.
"Strategy selection, surrogation, and strategic performance measurement systems" (with G. Hecht and W. Tayler), Journal of Accounting Research, March 2013.
“Can offering a signing bonus motivate effort? Experimental evidence on the moderating effects of labor market competition,” The Accounting Review, March 2014.
Recent Working Papers
"A marathon, a series of sprints, or both? Tournament horizon and task complexity in multi-period settings." (With A. Newman and I. Tafkov)
"Monkey see, monkey do? Vicarious learning under implicit contracts." (With G. Hecht, I. Tafkov, and K. Towry)
“The performance effects of tangible versus cash rewards: The mediating role of categorization and reward
Attractiveness.” (with Adam Presslee)
“Working harder but lying more? An experimental investigation of how effort influences managerial
Reporting.” (with Jason Brown, Eric Chan, Harry Evans and Don Moser)
Awards and Honors
Katz Excellence in Teaching Award (CBA), 2011-2012; 2012-2013; 2013-2014
Best Early-Career Researcher Award (AICPA/CIMA/CGMA), 2015
Impact on Management Accounting Practice Award (AICPA/CIMA/CGMA), 2014
Outstanding Emerging Scholar Award, ABO Research Conference, 2011
Best Paper Award, MAS Mid-Year Meeting, 2010
Goizueta Fellowship, 2010
AAA/Deloitte/J. Michael Cook Doctoral Consortium Fellow, 2009
Sheth Fellowship, 2008
Sports, music theory and composition, and movies.