New research shows that social media mentions have a substantially bigger effect on a company's sales than do the effects of a news story in a traditional media outlet. What does this mean for digital marketers?
Faculty and Research
New Research Highlights
MIS and project management research by Senior Associate Dean and Professor of Business Administration Laurie Kirsch is featured in the magazine International Innovation. Her work addresses group dynamics and conflict prevention.
Two Katz chaired professors, along with an alumnus, were credited as among the most influential researchers in project management in a paper published in the International Journal of Managing Projects in Business.
Accounting professor Elise Boyas is the first faculty member to win three College of Business Administration and one Part-Time MBA teaching awards in the same year. Boyas strives to make accounting something that every student can understand - and maybe even appreciate.
A new study by Professor Andrew T. Stephen finds that Facebook users exhibit less self-control in their lives offline, in behavior associated with higher credit card debt and bigger waist lines. The cause: inflated self-esteem that lowers their self-control.
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New research shows that social media mentions have a substantially bigger effect on a company's sales than do the effects of a news story in a traditional media outlet. What does this mean for digital marketers?
MIS and project management research by Senior Associate Dean and Professor of Business Administration Laurie Kirsch is featured in the magazine International Innovation. Her work addresses group dynamics and conflict prevention.
Two Katz chaired professors, along with an alumnus, were credited as among the most influential researchers in project management in a paper published in the International Journal of Managing Projects in Business.
Accounting professor Elise Boyas is the first faculty member to win three College of Business Administration and one Part-Time MBA teaching awards in the same year. Boyas strives to make accounting something that every student can understand - and maybe even appreciate.
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