New research shows that social media mentions have a substantially bigger effect on a company's sales than do the effects of a news story in a traditional media outlet. What does this mean for digital marketers?
Chris F. Kemerer
David M. Roderick Professor of Information Systems and Professor of Business Administration
Decision, Operations and Information Technology
Office:
276C Mervis Hall
Phone:
412-648-1572
E-mail:
Homepage: www.pitt.edu/~ckemerer/kemerer.htm
Degrees
PhD in Systems Sciences (Information Systems), Carnegie Mellon University
BS magna cum laude, Economics and Decision Sciences, Wharton School, University of Pennsylvania
Courses Recently Taught
BMIS 3022 Economics and Information Systems (PhD)
BMIS 2801 Information Systems: IT and Business Value (EMBA)
BMIS 2679 Technology Innovation, Adoption, and Diffusion (MBA)
Profile
Before accepting the Roderick Chair at the Katz School, Chris Kemerer was an associate professor at the MIT Sloan School of Management. He is a former principal of American Management Systems Inc., an Arlington, Va.-based software development and consulting firm. He continues serving industry through applied research, consulting, executive education, and expert testimony.
His current research interests include management and measurement issues in information systems and software engineering, and he has published more than sixty articles on these topics in a number of professional and academic journals, includingCommunications of the ACM, IEEE Computer, IEEE Software, IEEE Transactions on Software Engineering, Information and Software Technology, Information Systems Research, Management Science, Marketing Science, MIS Quarterly, Sloan Management Review, and others, as well as editing two books. He is an ISI/Thomson Reuters Highly Cited Researcher in Computer Science.
He has been invited to address audiences in a dozen different countries and numerous cities throughout the United States. He is the winner of numerous Katz Excellence in Teaching awards, and was voted the Distinguished Professor by the 2006-7 Executive MBA class at the University of Pittsburgh. His research on software evolution has been supported by grants from the National Science Foundation and from IBM.
Dr. Kemerer serves or has served on the editorial boards of the Annals of Software Engineering, Communications of the ACM, Empirical Software Engineering, IEEE Transactions on Software Engineering, Information Systems Research, the Journal of Organizational Computing, the Journal of Software Quality, and MIS Quarterly, and is a member of Beta Gamma Sigma, INFORMS, ACM, and the IEEE Computer Society. He is a past Departmental Editor for Information Systems at Management Science, Editor-in-Chief of Information Systems Research, and Senior Editor for MIS Quarterly.
Research Interest Areas
Management of Information Systems
Software Engineering Measurement and Modeling
Accounting and Economic Issues in Information Systems
Technology Adoption and Diffusion
Recent Publications (2006-2011)
Barry, E., C. Kemerer, and S. Slaughter, "Environmental Volatility, Development Decisions and Software Product Volatility: A Longitudinal Study", Management Science, v. 52, n. 3, pp. 448-464, March 2006.
Barry, E., C. Kemerer, and S. Slaughter, "How Software Process Automation Affects Software Evolution: A Longitudinal Empirical Analysis", Journal of Software Maintenance and Evolution, v. 19, n. 1, pp. 1-31, January-February 2007.
Ramasubbu, N., S. Mithas, M.S. Krishnan, and C. Kemerer, "Work Dispersion, Process-Based Learning and Offshore Software Development Performance" MIS Quarterly, v. 32, n. 2, pp. 437-458, June 2008.
Kemerer, C. and M. Paulk, "The Impact of Design and Code Reviews on Software Quality: An Empirical Study Based on PSP Data", IEEE Transactions on Software Engineering, v. 35, n. 4, pp. 534-550, July/Aug. 2009.
Cusumano, M, A. MacCormack, C. Kemerer, and B. Crandall, "Critical Decisions in Software Development: Updating the State of the Practice", IEEE Software, pp. 84-87, September/October 2009.
Swanson, B., J. King, I. Benbasat, and C. Kemerer, "The Early Years of ISR: Recollections of the Editors", Information Systems Research, v. 21, n. 4, pp. 665-674, December 2010.
Liu, C., E. Gal-Or, C. Kemerer, and M. Smith, "Compatibility and Proprietary Standards: The Impact of Conversion Technologies in IT-Markets with Network Effects", Information Systems Research, v. 22, n. 1, pp. 188-207, March 2011.
Jiang, Y., J. Shang, C. Kemerer, and Y. Liu, "Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles", Marketing Science, v. 30, pp. 737-752,July-August 2011.
Consulting Activities
Significant experience as an expert witness, including the Microsoft antitrust litigation.
Featured Research
The Digital Equalizer: Winners-Take-Some Markets a New Norm
Harvard Business School Publishes Mobile OS Platform War Case Study
Personal Interests
Golf
Under News - Faculty and Research
MIS and project management research by Senior Associate Dean and Professor of Business Administration Laurie Kirsch is featured in the magazine International Innovation. Her work addresses group dynamics and conflict prevention.
Two Katz chaired professors, along with an alumnus, were credited as among the most influential researchers in project management in a paper published in the International Journal of Managing Projects in Business.
Accounting professor Elise Boyas is the first faculty member to win three College of Business Administration and one Part-Time MBA teaching awards in the same year. Boyas strives to make accounting something that every student can understand - and maybe even appreciate.
University of Pittsburgh
Joseph M. Katz Graduate School of Business and College of Business Administration
Mervis Hall, Pittsburgh, PA, 15260
(412) 648-1531
8:30am - 5:00 pm
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The University of Pittsburgh is an equal opportunity, affirmative action instutition.
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