New research shows that social media mentions have a substantially bigger effect on a company's sales than do the effects of a news story in a traditional media outlet. What does this mean for digital marketers?
PhD in Systems Sciences (Information Systems), Carnegie Mellon University
BS magna cum laude, Economics and Decision Sciences, Wharton School, University of Pennsylvania
BMIS 3022 Economics and Information Systems (PhD)
BMIS 2801 Information Systems: IT and Business Value (EMBA)
BMIS 2679 Technology Innovation, Adoption, and Diffusion (MBA)
Before accepting the Roderick Chair at the Katz School, Chris Kemerer was an associate professor at the MIT Sloan School of Management. He is a former principal of American Management Systems Inc., an Arlington, Va.-based software development and consulting firm. He continues serving industry through applied research, consulting, executive education, and expert testimony.
His current research interests include management and measurement issues in information systems and software engineering, and he has published more than sixty articles on these topics in a number of professional and academic journals, includingCommunications of the ACM, IEEE Computer, IEEE Software, IEEE Transactions on Software Engineering, Information and Software Technology, Information Systems Research, Management Science, Marketing Science, MIS Quarterly, Sloan Management Review, and others, as well as editing two books. He is an ISI/Thomson Reuters Highly Cited Researcher in Computer Science.
He has been invited to address audiences in a dozen different countries and numerous cities throughout the United States. He is the winner of numerous Katz Excellence in Teaching awards, and was voted the Distinguished Professor by the 2006-7 Executive MBA class at the University of Pittsburgh. His research on software evolution has been supported by grants from the National Science Foundation and from IBM.
Dr. Kemerer serves or has served on the editorial boards of the Annals of Software Engineering, Communications of the ACM, Empirical Software Engineering, IEEE Transactions on Software Engineering, Information Systems Research, the Journal of Organizational Computing, the Journal of Software Quality, and MIS Quarterly, and is a member of Beta Gamma Sigma, INFORMS, ACM, and the IEEE Computer Society. He is a past Departmental Editor for Information Systems at Management Science, Editor-in-Chief of Information Systems Research, and Senior Editor for MIS Quarterly.
Management of Information Systems
Software Engineering Measurement and Modeling
Accounting and Economic Issues in Information Systems
Technology Adoption and Diffusion
Barry, E., C. Kemerer, and S. Slaughter, "Environmental Volatility, Development Decisions and Software Product Volatility: A Longitudinal Study", Management Science, v. 52, n. 3, pp. 448-464, March 2006.
Barry, E., C. Kemerer, and S. Slaughter, "How Software Process Automation Affects Software Evolution: A Longitudinal Empirical Analysis", Journal of Software Maintenance and Evolution, v. 19, n. 1, pp. 1-31, January-February 2007.
Ramasubbu, N., S. Mithas, M.S. Krishnan, and C. Kemerer, "Work Dispersion, Process-Based Learning and Offshore Software Development Performance" MIS Quarterly, v. 32, n. 2, pp. 437-458, June 2008.
Kemerer, C. and M. Paulk, "The Impact of Design and Code Reviews on Software Quality: An Empirical Study Based on PSP Data", IEEE Transactions on Software Engineering, v. 35, n. 4, pp. 534-550, July/Aug. 2009.
Cusumano, M, A. MacCormack, C. Kemerer, and B. Crandall, "Critical Decisions in Software Development: Updating the State of the Practice", IEEE Software, pp. 84-87, September/October 2009.
Swanson, B., J. King, I. Benbasat, and C. Kemerer, "The Early Years of ISR: Recollections of the Editors", Information Systems Research, v. 21, n. 4, pp. 665-674, December 2010.
Liu, C., E. Gal-Or, C. Kemerer, and M. Smith, "Compatibility and Proprietary Standards: The Impact of Conversion Technologies in IT-Markets with Network Effects", Information Systems Research, v. 22, n. 1, pp. 188-207, March 2011.
Jiang, Y., J. Shang, C. Kemerer, and Y. Liu, "Optimizing E-tailer Profits and Customer Savings: Pricing Multistage Customized Online Bundles", Marketing Science, v. 30, pp. 737-752,July-August 2011.
Significant experience as an expert witness, including the Microsoft antitrust litigation.