Marketing and Business Economics Events

Joining Forces, Bridging Gaps: Pitt M&BE participates in First Annual MARC Conference

This summer, Pitt M&BE participated in the first Annual Marketing and Research Conference, AKA our four-school consortium, hosted by the University of Maryland's Marketing department at the Robert H. Smith School of Business. Special thanks to Drs. Anastasiya Pocheptsova and Tao Chen at Maryland for orchestrating such a great event.

This new consortium includes Carnegie Mellon University, Pitt, Penn State and Maryland, and will hold the conference annually. Over 100 faculty members and Ph.D. students from the four schools attended, to listen to and discuss new research by Dr. Roland Rust (Maryland), Dr. Kinshuk Jerath (CMU), Dr. Jeff Inman (Pitt), and Dr. Lisa Bolton (Penn State).

Ph.D. students Pinar Yildirim, Sara Loughran and Didem Kurt also did an outstanding job presenting their research during the poster session.

Next year's MARC gathering will bring everyone to Pittsburgh - we look forward to hosting another enlightening, challenging colloquium!

Dr. Andrew Stephen Brings Social Media Scholarship to Pitt

In addition to outstanding research, Dr. Stephen's cutting-edge classes in social media have been profiled in the New York Times and garnered numerous teaching awards. At Katz, Andrew will teach classes in Social Media Marketing and Strategy at the MBA and undergraduate levels, while also looking forward to collaborations with Ph.D. students.Pitt Marketing and Business Economics is delighted to welcome Dr. Andrew Stephen to the group. Dr. Stephen earned his Ph.D. from Columbia University in 2009, and now comes to us from INSEAD. In addition to publishing award-winning research in social networks and their value, Andrew brings a wealth of exciting new research methodologies to Katz.

A Pitt Original: The Annual Sheth Marketing Camp at Seven Springs

February 2012 Presenters:Each year, the Pitt Marketing and Business Economics group hosts our annual Sheth Camp at Seven Springs Ski Resort. This is a unique opportunity for faculty and Ph.D. students to spend a few days skiing, tubing and talking about research with some of the leaders in the field. It also provides the forum for the yearly, highly-competitive group bowling competition.

• Gary Frazier: "Contracts, Extracontractual Incentives, and Ex Post Behavior in Franchise Channel Relationships"
• Joann Peck: "Individual Differences in Interpersonal Touch: Development of the Comfort with Interpersonal Touch (CIT) Scale"
• David Godes: "Product Policy in Markets with Word-of-Mouth Communication"
• Nicole Verrochi Coleman: "Emotional Reactions to Stockouts: Predicting Retaliatory Behaviors"

Next year's guests are still TBD, but we're sure it'll be another great event.

The group, as always, thanks Dr. Jagdish Sheth (Katz Ph.D., 1966) for his generous support of the Marketing Camp.