Research published in top marketing journals on consumer behavior, particularly in terms of assortment sizes and at an interpersonal and societal level. Recipient of the Marketing Science Institute Young Scholar Award and numerous teaching awards.
The Global Business Project (GBP) is a unique international opportunity available to Katz students. The 3-credit course, held in the spring term, enables our students to gain international experience by traveling and working abroad in markets such as Brazil, China, and India. The GBP enables students to do the following:
GBP teams work with an assigned member(s) of senior leadership on a clearly defined business challenge. All business disciplines are welcome. Ultimately, student teams are responsible for solving these problems by presenting a set of fact-based, actionable recommendations to senior executives.
Cross-collaboration between universities is an essential element of the GBP. The 10 participating schools are CIBER institutions, a designation by the U.S. Department of Education, which has a goal of strengthening U.S. international competitiveness. Teams collaborate in virtual meetings, as members are dispersed across the U.S., before then traveling together to the host country for two weeks.
Teams spend two weeks in the host country to conclude the GBP. Earlier work conducted in virtual teams is augmented by their field work, company visits, and meetings with company leadership. Time is also made for fun cultural excursions. The hands-on experience broadens students’ understanding of how business is conducted in the host country.