Katz “Innovates, Connects, and Competes” at International Case Competition

Tuesday, February 14, 2017

Four Katz MBA students, Bhanu Narne, Meichen Luo, Jacob Sondergard, and Kyle Watson competed in the 36th annual John Molson MBA International Case Competition in Montreal, Canada. Greg Coticchia, adjunct professor of business-to-business marketing and Executive in Residence at Katz, was their faculty coach. Katz joined 36 other universities from across the world for the week-long competition. Katz MBA students, Bhanu Narne, Meichen Luo, Jacob Sondergard, and Kyle Watson competed in the 36th annual John Molson MBA International Case Competition in Montreal, Canada. Greg Coticchia, adjunct professor of business-to-business marketing and Executive in Residence at Katz, was their faculty coach. Katz joined 36 other universities from across the world for the week-long competition.

The theme of the competition was “Innovate, Connect, and Compete”. The Katz team was challenged with new case topics each day. Among them were business challenges regarding Sonae SR’s international expansion, Uber pilot programs in South Africa, and a live case business challenge with WeWork. The team also tackled whether LinkedIn Learning will disrupt the education landscape and if the Apple Watch is killing the Swiss Watch Industry. 

“The team worked really hard to be ready and open-minded for each new topic,” said Coticchia.

Teams had three hours to read and analyze each case and to prepare exhibits in support of an oral presentation to a panel of judges. Each team received a workroom, equipped with computers with no internet capabilities. Cell phones or personal electronics were also not allowed.

Teams then presented to a panel of judges, followed by a question period. Judges were senior-ranking members of the business community.

Although the Katz team was not among the finalists, students gained valuable business experience. “It was a really rewarding experience. Beforehand, I never thought I would pursue a career in consulting. Afterwards, I began to consider a career in consulting,” Luo says.

The competition was more than a learning experience for Katz; it was also a bonding and networking experience. “It feels like we are a family. I never would have become so close with my colleagues without this competition,” Luo says.

Learn more about case competitions at Katz.