Master of Science in Customer Insights

As the marketing landscape becomes increasingly digital and analytical, a new set of unique skills is required. The Master of Science in Customer Insights prepares students for an increasingly data-driven, analytics-focused marketing career, offering a broad introduction to marketing alongside in-depth study of research techniques, data analytics, digital marketing, and social media marketing. Students learn how to use data-driven customer insights to build effective marketing strategies. The program leverages the expertise of Katz’s award-winning marketing faculty, which continually ranks among the best in the world for research productivity (American Marketing Association).

The 30-credit program is designed to be completed in nine months (August - April).  The program also has a part-time option, however, part-time study will extend the length of time needed to complete the degree. The curriculum is comprised of core and elective courses currently offered to Katz MBA students. Other than an undergraduate degree, no prerequisites are required.  Please note that these programs do not fall under the STEM program. 

The MS in Customer Insights Emphasizes:

  • The fundamentals of strategic marketing and the role of marketing in business decision-making
  • Data-analytic skills for customer marketing, including digital and social media advertising, retail merchandising and direct marketing
  • An understanding of consumer psychology and sociology required for turning data-driven insights into winning marketing strategies

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