Lauren Grewal

Doctoral Candidate in Marketing


255 Mervis Hall



  • PhD in Marketing, University of Pittsburgh (Expected graduation 2018)
  • B.A. (with highest honors) in Psychology and Anthropology, Brandeis University (2013)

Research Interests

  • Identity-based Consumption
  • Digital and Social Media Marketing
  • Consumer well-being


Lauren Grewal is a Doctoral Candidate in Marketing at the University of Pittsburgh. Her research interests lie at the intersection of three domains: identity-based consumption, digital and social media marketing, and consumer well-being. Lauren’s dissertation examines the way that consumers and marketers navigate various types of identities, both offline (i.e., food decision making) and online (i.e., posting on social media). Other projects examine the impact of mobile devices on consumer opinions, food waste, social outcomes to encouragement, and gratitude expressions online. Additionally, Lauren currently serves as the president of the doctoral student organization at the Katz Graduate School of Business and as the PhD rep to the SCP Executive Board. 

Research Grants and Honors

  • AMA-Sheth Foundation Doctoral Consortium Fellow, 2017
  • Ben L. Fryrear Competitive Student Fellowship for 5th Year Funding, 2017-2018
  • Roger S. Albrandt Sr. Fellowship (2013 - Present)
  • Robert Perloff Doctoral Student Award, 2017 
  • MSI Alden G. Clayton Dissertation Proposal Honorable Mention Winner, 2016
  • AMA CBSIG Rising Star Award Co-recipient, 2016-2017 
  • MSI Research Grant, 2017
  • Small Dean's Grant, University of Pittsburgh (2013)
  • Highest Honors in Psychology (2013)
  • Research Circle on Democracy and Cultural Pluralism Grant, Brandeis University (2013)
  • Brandeis University Dean's List (2009 - 2013)