Curriculum - MS in Customer Insights

The Katz MS in Customer Insights program requires students to complete 30 credits on a full-time basis over two semesters.  Twenty-four credits come from the core curriculum, with 6 credits to be taken from an approved list of electives.  The curriculum is comprised primarily of marketing courses, but also includes some non-marketing courses to ensure all students have a well-rounded business education.  In addition to the core courses, students are required to complete the Customer Insights Practicum, an Experience-Based Learning course that will include an internship with a Pittsburgh organization.

Core Curriculum

 Students must complete each of the courses from the core curriculum.

BMKT 2409 Marketing Management 1.5 credits
BQOM 2401 Statistical Analysis: Uncertainty, Prediction, and Quality Improvement 3.0 credits
BECN 2401 Economic Analysis for Managerial Decisions: Firms and Markets 3.0 credits
BMKT 2531 Marketing Research 3.0 credits
BMKT 2513 Consumer Behavior 1 1.5 credits
BMKT 2514 Consumer Behavior 2 1.5 credits
BMKT 2553 Social Media Strategy 3.0 credits
BMKT 2544 Shopper Marketing 1.5 credits
BMKT 2551 Digital and Social Media Analytics 1.5 credits
The Customer Insights Practicum 3.0 credits


Students must complete six credits of electives from the approved list.

BMKT 2509 Marketing Planning and Strategy 1.5 credits
BQOM 2578 Data Mining 3.0 credits
BMKT 2569 Brand Management 1.5 credits
BMKT 2526 Product Development and Management 3.0 credits