Apply to the MS in Customer Insights Program

Admissions Criteria:

As this is a new program, a Student Profile is not available, however students interested in submitting a competitive application for the MS in Customer Insights program should have a 3.0 GPA and at least a 600 on the GMAT exam. International applicants must also have at least a score of 100 on TOEFL or 7 or Higher on the IELTS. No prior work experience or prerequiste courses are required. 

Questions regarding the application process can be e-mailed to

In order to be considered for admission to the MS in Customer Insights program, an applicant must submit all of the following items:

Online Application Form

Create your personal application account where you can start and save your work as needed.  You will also submit the following through your online application account:

  • Application fee (online)
  • Two recommendations
  • Essay responses
  • Current resume

Application fee of $50. Each applicant is required to submit a $50 non-refundable application fee.  You are permitted to pay by bank check drawn on a U.S. bank, or by credit card.  If paying by check, please make the check payable to the University of Pittsburgh, and mail to:  Master's Admissions, 301 Mervis Hall, Pittsburgh, PA  15260.  If paying by credit card, please follow the instructions for payment which are included in the online application.

Official transcripts.  An unofficial copy can be uploaded into the Educational Information section of the online application.  The unofficial copy will suffice for the application review process.  Once an applicant is admitted to the MS in Customer Insights program, an official copy of the transcript will be requested.

Report of the results of the Graduate Management Admission Test (GMAT). Graduate Record Examination (GRE) results may be accepted, but GMAT scores are preferred. When requesting that scores be sent to the Katz Graduate School of Business MS Program in Customer Insights, the school code you must provide to Pearson Inc for the GMAT is DPZ-M5-62 and to ETS for the GRE is 1633.

Two letters of recommendation  from persons who have known the applicant in academic or professional capacities (at least one from a faculty member is preferred). Applicants can enter the name and email address of their chosen recommenders in the online application. The recommenders will then receive an automatic email from the online application system, notifying them to complete the letter of recommendation.

International applicants must also submit the following: a) official academic records accompanied by notarized English translations, including diplomas for degrees earned; (b) test scores in the Test of English as a Foreign Language - TOEFL (required of applicants whose official native language is not English even if English was the medium of instruction in the foreign schools attended by the applicant). When requesting that TOEFL scores be sent to the Katz Graduate School of Business MS Program in Customer Insights, the school code you must provide to ETS is B156.

All submissions and other correspondence should be addressed to:

Katz Graduate Admissions
The Joseph M. Katz Graduate School of Business
301 Mervis Hall
University of Pittsburgh
Pittsburgh, PA 15260

All applicants are responsible for checking their application status by logging into the online application system. Any questions regarding the status of an application should be addressed to It is wise to do so several weeks before the completed application is due.