PhD
Areas of Study
Marketing
The marketing doctoral program seeks to prepare students to contribute to the marketing discipline via the discovery, development, and dissemination of knowledge.
The program is designed to equip students with the requisite theoretical background and methodological skills for successful scholarly careers at institutions of higher learning. The marketing group feels strongly that the apprenticeship model is the most efficacious approach to doctoral training and, to that end, students typically engage immediately in research projects with faculty.
Recent students have been successful in publishing these projects in leading journals such as the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Marketing
- Curriculum
- Research Interests
- Research in Collaboration with Doctoral Students
- Journal Involvement
- Research Award
- Conference Leadership
- Other Leadership
Faculty
- Rabi Chatterjee
- Larry Feick
- Tansev Geylani
- John Hulland
- Jeff Inman
- Vikas Mittal
- Vanitha Swaminathan
- R. Venkatesh
- Rick Winter
Doctoral Students
- Christopher Groening
- Didem Kurt
- Sara Loughran
- Ryan Luchs
- Karen Stilley
- Casey Newmeyer
- Tuba Yildirim
Doctoral Graduate Placements
KGSB Marketing doctoral graduates serve on the faculties of prestigious research universities, including Harvard, Emory, Duke, University of Southern California, University of Houston, Texas A&M, Boston College, University of Mississippi, University of Alabama, and University of Kansas