Research productivity of Katz faculty members in four of the top marketing journals is No. 16 in the world, according to a new report. Faculty members J. Jeffrey Inman, Cait Lamberton, and Andrew Stephen received individual honors.
Ph.D. Marketing, University of Pittsburgh
MBA (Marketing and Finance), University of Pittsburgh
B.S. Animal Sciences, University of Florida
BMKT 1481 – Brand Management
Felipe Thomaz joined the doctoral program in 2009, just after the completion of his masters degree, also from the Joseph M. Katz Graduate School of Business. His research focuses on empirically modeling marketing strategy issues. Currently, this research is leading to the incorporation of social networks into the understanding of brand and firm performance, as well as the development of managerial metrics that rely on abundant and timely social media data.
"What Drives Brand Sentiment in Social Media? A Network Theory Perspective" with Vanitha Swaminathan and Andrew Stephen
"Sarbanes-Oxley and Marketing Risk Aversion" with John Hulland, Leonce Bargeron, and Chad Zutter
"When do Marketing Alliances Create Value? The Role of Alliance Type in Moderating Value Creation in Marketing Alliances" with Vanitha Swaminathan
AMA-Sheth Foundation Doctoral Consurtium Fellow, 2012
Teaching Award, Spring 2012 (Brand Management)
Giant Eagle Fellow 2009-2010