University of Pittsburgh

Media

Media Information

Pitt Student Marketing Agency Earns High Praise in the Goal Financial Collegiate Marketing Challenge >

"College is tough. … Financing it shouldn’t be," was the opinion shared by 20 marketing students from the Pitt College of Business Administration. During the spring 2007 semester, students in Associate Professor of Marketing Robert Gilbert’s Projects in Marketing class teamed up with Goal Financial, LLC—the nation’s ninth largest holder of federal student loans—to develop an integrated marketing communications campaign aimed at informing students on the University’s Oakland campus of the options for education financing and loan consolidation.

University of Pittsburgh Professor Wins Sloan Industry Studies Best Book Award >

Frits K. Pil, professor of business administration and research scientist in the Joseph M. Katz Graduate School of Business at the University of Pittsburgh, won the 2006-07 Sloan Industry Studies Best Book Award competition.