Contact
801 Cathedral of Learning
feick@pitt.edu
412-624-4231
Profile
Lawrence Feick is a Professor of Business Administration and has been a faculty member since 1982 at the University of Pittsburgh. He also has served in critical leadership roles for the University and Pitt Business for many years. The University roles include: Vice Provost; Interim President of Pitt at Bradford and Pitt at Titusville; Senior Director of International Programs; and Director of the University Center for International Studies. The School of Business roles include: Associate Dean; Interim Dean; Interim Director of Executive Education; and, most recently, as Interim Associate Dean of the College of Business Administration from August 2020 through August 2023. Previously, he served on the faculty at Pennsylvania State University where he earned his Ph.D.
Professor Feick teaches in the areas of marketing management and international marketing; and does research in the areas of consumer information search, international marketing, word-of-mouth influence, and the analysis of categorical data and has published articles in Journal of Consumer Research, International Journal of Research in Marketing, Journal of Marketing, Journal of Marketing Research, Journal of Retailing, Marketing Science, Personality & Social Psychology Bulletin, Psychological Bulletin, and Public Opinion Quarterly. Dr. Feick has served as a consultant to a number of profit and non-profit firms, including Eastman Kodak, General Motors, and Newsweek. He has done extensive executive teaching, including programs for COFCO Foods, Samsung Electronics, Audi, and Cheil Communications, and has developed a train-the-trainers program on the use of simulations and games and case studies in teaching marketing concepts. He is the coauthor of Country Manager, an international marketing simulation game. He has been a visiting professor at the University of Augsburg (Germany), Czech Management Center (Czech Republic), International Management Center (Hungary), Comenius University (Slovak Republic), Universidad Santa Maria (Ecuador), and the University of Montevideo (Uruguay) where he was a Fulbright Senior Specialist.
Courses Recently Taught
- Management Simulation (EMBA)
- Marketing Planning and Strategy (MBA)
- Plus3 Germany (CBA)
- International Marketing (MBA)
Degrees
- PhD, Pennsylvania State University
- MS, University of Delaware
- BA, University of Delaware
Recent Publications
“How Males and Females Differ in Their Likelihood of Transmitting Negative Word of Mouth” Yinlong Zhang, Lawrence Feick, and Vikas Mittal, Journal of Consumer Research, April 2014, 1097-1108.
“Receiver Responses to Rewarded Referrals: The Motive Inferences Framework” Peeter Verlegh, Gangseog Ryu, Mirjam Tuk, and Lawrence Feick, Journal of the Academy of Marketing Science, November 2013, 669-682.
“Publish and Prosper: The Financial Impact of Publishing by Marketing Faculty” Vikas Mittal, Lawrence Feick, and Feisal Murshed, Marketing Science, May/June 2008, 430-442.
“A Penny for Your Thoughts: Customer Responses to Referral Reward Programs” Gangseog Ryu and Lawrence Feick, Journal of Marketing, January 2007, 84-94.
“Incorporating Word-of-Mouth Effects in Estimating Customer Lifetime Value” Jonathan Lee, Janghuk Lee, and Lawrence Feick, Journal of Database Marketing & Customer Strategy Management, October 2006, 29-39.
“The Role of Product Type and Country of Origin in Decisions about Choice of Endorser Ethnicity in Advertising” Gangseog Ryu, Jongchul Park, and Lawrence Feick, Psychology & Marketing, June 2006, 487-513.
“The Impact of Self-Construal on Angular versus Rounded Shape Preference” Yinlong Zhang, Lawrence Feick, and Lydia J. Price, Personality and Social Psychology Bulletin, June 2006, 794 805.
“The Evolution of Consumer Knowledge and Sources of Information: Hungary in Transition” Robin A. Coulter, Linda L. Price, Lawrence Feick, and Camelia Micu, Journal of the Academy of Marketing Science, October 2005, 604-619.
“Rethinking the Origins of Involvement and Brand Commitment: Insights from Postsocialist Central Europe” Robin A. Coulter, Linda L. Price, and Lawrence Feick, Journal of Consumer Research, September 2003, 151-169.
Recent Working Papers
“Tie Strength and Likelihood to Transmit Negative Word of Mouth: The Moderating Effect of Self-Construal and Perspective Taking”
“The Impact of Reward, Referral Initiative, and Tie Strength on Receiver Responses to Referrals: The Mediating Role of Motive Inferences”
Center Affiliation
International Business
Academic Area
Marketing and Business Economics
