Adobe Experience Cloud Workshop

In this modern digital age businesses have come to know it’s not just about marketing, analytics, advertising, content, commerce, or CRM lead management. It’s about all of them.  Companies are drowning in virtually limitless amounts of data and look to software companies like Adobe to bring together a comprehensive suite of enterprise marketing tools to leverage this invaluable data and execute marketing programs against it.
 
In this one-day course, participants will get immersed in the comprehensive set of customer experience tools that is the Adobe Experience Cloud.  We will dive in to what makes up this enterprise marketing software suite, how it relates to similar products in the industry and how companies are leveraging these tools to orchestrate their marketing programs.
 

At the end of the course, participants will have a complete understanding of all the components of the Adobe Experience Cloud and what to expect when they encounter these tools in the workplace. Participants will also be provided additional resources and guidance in what is needed to complete the Adobe Certified Business Practitioner Expert Exams that are available for each of the component products of the Adobe Experience Cloud.

Instructor:

Brian ColleryBrian Collery earned his MBA from the University of Pittsburgh – Katz Graduate School of Business and his BS from Penn State University – Smeal College of Business majoring in Management Science and Information Systems.  While at Penn State Brian was part of the Army R.O.T.C program and upon graduating was commissioned a second lieutenant. Brian went on to serve 9 years in the Pennsylvania Army National Guard as field artillery officer and in the US Army Reserve as public affairs officer. 

Brian is currently a Senior Consultant, Digital Strategy – Analytics and Optimization for Adobe, Inc.  As part of the Global Professional Services organization for the past 7 years Brian has been a trusted advisor for some of the top digital brands including Marriott, T-Mobile, Under Armour, Wegmans, Bose, Walgreens, Sears, DirecTV, StubHub, Dicks Sporting Goods, JCrew, DSW, Abercrombie & Fitch, Chicos, and Tory Burch, among others.  Brian guides clients to maximize the value of the Adobe Experience Cloud by recommending best practices in all aspects of digital strategy from analytics, governance, data collection, digital marketing, optimization, personalization, merchandising, operations and user experience.

Prior to Adobe, Brian has over 12 years client-side experience and led the digital analytics team at American Eagle Outfitters and managed the launch of General Nutrition Centers first ecommerce platform on gnc.com.

To Register Click Here

Date:
Friday, March 29, 2019
10 AM – 5 PM

Location:
Mervis Hall 117
3950 Roberto Clemente Dr.
Pittsburgh, PA 15260

Pricing and Registration:
$150 - Business Professionals
$75 - Non-Katz Pitt students
$50 - Katz Students

Refund Policy:
- 50% refund if within a week of the workshop
- No refund for day-of cancellations or no-shows.

Questions? Contact us:
esismour@katz.pitt.edu or 412-648-1703

Presented by the Center for Branding in collaboration with the Center for Executive Education