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Governance in the Age of AI: A New Playbook for Marketing Executives

Governance in the Age of AI: A New Playbook for Marketing Executives

by Carole Reinert | Apr 27 | Center for Branding, In The News, Uncategorized

How do we unlock AI’s potential while safeguarding our brands from the risks of errors and reputational harm? That was the theme of discussion at the Executive Roundtable on Governance in the Age of AI: Implications for the Modern Marketing...
Pitt Brings Leading Experts Together to Discuss Trust and Responsibility in AI

Pitt Brings Leading Experts Together to Discuss Trust and Responsibility in AI

by Gabby Gartner-Coliane | Apr 16 | Center for Branding, Featured News, In The News

Is there a way to responsibly engage with AI? Who determines if AI is being used responsibly? Can we trust AI? The 2025 Pitt Business Impact Conference on Artificial Intelligence, hosted by the University of Pittsburgh School of Business, discussed these questions and...
Pitt Business Center for Branding Conference Provides Collaboration for Generative AI in Business 

Pitt Business Center for Branding Conference Provides Collaboration for Generative AI in Business 

by RJ Thompson | Mar 26 | Center for Branding, Featured News, Strategic Refresh 2030

More than 110 University of Pittsburgh students, faculty, and staff, along with business executives, startup founders, and technology professionals from Pittsburgh and surrounding areas attended the Demystifying the Role of Generative AI in Business Innovation...
Inside the New Playbook: April 1 Panel On Brand Partnerships for Athletes

Inside the New Playbook: April 1 Panel On Brand Partnerships for Athletes

by RJ Thompson | Mar 24 | Center for Branding, Events

Join experts in marketing, sports and business who will discuss “Branding and Brand Partnerships for Athletes: A New Initiative in the Era of Name, Image and Likeness Legislation” on Friday, April 1. Recent changes in legislation have allowed student-athletes to...

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Undergraduate Programs

Phone: 412-383-9600
Email Undergraduate Admissions

2100 Sennott Square
210 S. Bouquet Street
Pittsburgh, PA 15260

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Graduate Programs

Phone: 412-648-1700
Email Graduate Admissions

Mervis Hall
3950 Roberto & Vera Clemente Drive
Pittsburgh, PA 15260

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Executive Degree Programs

Phone: 412-648-1600
E-mail: Email Executive Degree Admissions

Alumni Hall, Fifth Floor
4227 Fifth Avenue
Pittsburgh, PA 15260

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