Center for Branding

Your brand is your most valuable asset.

The Center for Branding at the Joseph M. Katz Graduate School of Business is dedicated to being a world leader in the study of branding and digital marketing. The center aims to provide cutting-edge research insights to industry partners, while developing a deep talent pool of marketing professionals who excel in digital marketing.

About Us

The Center for Branding is committed to engaging in cutting-edge research, educating business leaders, partnering with industry, and collaborating with other academic partners both inside and outside of business schools, at the University of Pittsburgh and beyond.

Programs and Workshops

The center provides innovative programs and workshops to educate Katz MBA and MS students in the latest practices in digital branding. Focus areas include personal branding, branding using social media and social influencers, and use of big data/artificial intelligence to understand brand preferences and digital personalization. 

Research and Education

The center publishes top-notch research in branding in the leading marketing journals. Recent projects have focused on social media's influence on brand management. 

Support Us

Find out how you can support the research, educational programs and workshops, and partnerships within the Center for Branding.