External Advisory Board

Aniko DeLaney
Global Head of Corporate Marketing
BNY Mellon

Aniko DeLaney is the global head of corporate marketing for BNY Mellon, which had $32.2 trillion in assets under custody and/or administration, and $1.8 trillion in assets under management as of September 2017. DeLaney is responsible for BNY Mellon’s global corporate brand strategy, digital marketing and market research. She is the member of BNY Mellon’s Senior Leadership Team.

Previously, DeLaney was global marketing director for BNY Mellon’s Markets, Asset Servicing, Global Collateral Services, Treasury Services, Corporate Trust, Alternative Investment and Broker-Dealer Services businesses. She held various marketing roles for The Bank of New York’s retail bank.

DeLaney is vice chair and Board member of the Borough of Manhattan Community College Foundation. She is a member of the Association of National Advertisers and Corporate Financial Group and the Alumni Committee at Middlebury College. She is a member of BNY Mellon’s Diversity and Inclusion Executive Committee.

DeLaney received her BA in French literature from Middlebury College and her MBA in finance and marketing from the Stern School of Business at New York University.

Kevin Lane Keller
E.B. Osborn Professor of Marketing
Tuck School of Business
Dartmouth College

Kevin Lane Keller is E.B. Osborn Professor of Marketing at Tuck School of Business, Dartmouth College. Keller has degrees from Cornell, Carnegie Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on that topic. Previously, Keller was on the faculty of the Graduate School of Business at Stanford University, where he also served as the head of the marketing group. Additionally, he has been on the marketing faculty at the University of California at Berkeley and the University of North Carolina at Chapel Hill. With more than 60 published papers, Keller is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management. He has served as a consultant and advisor to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and SAB Miller.

Matt Naeger
Senior Vice President and Client Partner

Matt Naeger is a senior vice president and client partner at Merkle, one of the largest digital advertising agencies in the United States. Naeger has an undergraduate in business and political science from the University of Pittsburgh and a JD from Duquesne University School of Law.  He is a world-renowned thought leader in the field of digital marketing. Naeger has spent his entire career focusing on the evolution of marketing in both the online and offline world. Having had the opportunity to work with some of the most recognizable brands in the world, such as Mercedes Benz, Comcast, MetLife, Whirlpool, and Office Depot to name a few, Naeger believes marketing is 'as much about knowing your customer as it is about knowing your brand and why they are a fit together."

Anne Rivers
Managing Director
BAV Group, a Young & Rubicam Brand

Anne Rivers has more than 20 years of marketing experience, working at agencies, on the client side, and in investment banking. She is a marketing and brand strategist who specializes in building brands and a company’s brand assets. 

Rivers has helped brands to map out strategies, including the development and launch of new brands, positioning, segmentation, journeys, messaging, architecture, and valuation. She has extensive experience in financial services, telecommunications and media, health care and pharmaceuticals, consumer products, industrials, nonprofits, and sports.

Luke Skurman

Luke Skurman is founder and CEO of Niche.com. Niche.com uses its data science platform to help consumers decide life’s questions of where: where to live, where to send your kids to school, where to go to college, and where to work. Skurman is passionate about education, entrepreneurship, and leadership. He holds bachelor's and master's degrees from Carnegie Mellon University and is a member of its Board of Trustees, vice chair of the Research Innovation and Entrepreneurship committee, and a member of both the Finance and Property & Facilities committees.

Skurman is a cofounder and chairman of Ascender, a nonprofit focusing on bolstering innovation and entrepreneurship in the Pittsburgh region. He is the founding curator of the Global Shapers Pittsburgh Hub, an initiative of the World Economic Forum. He has won national awards related to entrepreneurship from BusinessWeek, Fast Company, and Inc. magazines and has been featured in numerous media outlets, including The New York Times, CNN, and Fortune. Skurman was awarded the Ernst & Young Entrepreneur of the Year for the Pittsburgh region in 2016.