External Advisory Board

Aniko DeLaney
SVP, Head of Ultra High Net Worth Marketing
Bank of America

SVP, Head of Ultra High Net Worth Marketing at Bank of America Aniko DeLaney leads a team of marketing experts who leverage actionable client and market insights, develop high impact strategic marketing plans, amplify the brand, drive digital engagement, enhance client experience and collaborate closely with the business to help drive growth for the Bank of America Private Bank and Merrill Private Wealth Management. She is a member of the Association of National Advertisers and Corporate Financial Group and the Alumni Committee at Middlebury College. She is a member of BNY Mellon’s Diversity and Inclusion Executive Committee. DeLaney received her BA in French literature from Middlebury College and her MBA in finance and marketing from the Stern School of Business at New York University.

Kevin Lane Keller
E.B. Osborn Professor of Marketing
Tuck School of Business
Dartmouth College

Kevin Lane Keller is E.B. Osborn Professor of Marketing at Tuck School of Business, Dartmouth College. Keller has degrees from Cornell, Carnegie Mellon, and Duke universities. At Dartmouth, he teaches MBA courses on marketing management and strategic brand management and lectures in executive programs on that topic. Previously, Keller was on the faculty of the Graduate School of Business at Stanford University, where he also served as the head of the marketing group. Additionally, he has been on the marketing faculty at the University of California at Berkeley and the University of North Carolina at Chapel Hill. With more than 60 published papers, Keller is acknowledged as one of the international leaders in the study of brands, branding, and strategic brand management. He has served as a consultant and advisor to marketers for some of the world's most successful brands, including Accenture, American Express, Disney, Ford, Intel, Levi Strauss, Procter & Gamble, and SAB Miller. 

Andy Mecs

Vice President of Marketing & Innovation

Starkist                                                                                                                                                                                                                                                                                       

Andy Mecs is the Vice President of Marketing & Innovation at StarKist, owner of the number one brand of tuna in the United States. He has served in a variety of field sales, trade marketing and consumer marketing roles during his career. He is also a licensed attorney, who earned his JD/MBA from the University of Pittsburgh. With Mecs’ leadership, StarKist has placed an emphasis on convenient, healthy food products, leading to dozens of innovative new products and the “Tear. Eat. Go.” campaign for StarKist Tuna, Salmon and Chicken Creations. As a result, pouch products are generating rapid growth, and StarKist is approaching a 50.0 share in the tuna category. Mecs resides in Pittsburgh, Pennsylvania, with his wife, Jen, and their two children

Matt Naeger
Senior Vice President and Client Partner
Merkle

Matt Naeger is a senior vice president and client partner at Merkle, one of the largest digital advertising agencies in the United States. Naeger has an undergraduate in business and political science from the University of Pittsburgh and a JD from Duquesne University School of Law.  He is a world-renowned thought leader in the field of digital marketing. Naeger has spent his entire career focusing on the evolution of marketing in both the online and offline world. Having had the opportunity to work with some of the most recognizable brands in the world, such as Mercedes Benz, Comcast, MetLife, Whirlpool, and Office Depot to name a few, Naeger believes marketing is 'as much about knowing your customer as it is about knowing your brand and why they are a fit together."

Anne Rivers
Executive Vice President of Strategy
PSB Research

Anne is a senior strategist, using deep research insights on people and brands to help her clients achieve their most important objectives. She currently serves as EVP of Strategy and Business Development at PSB, a leading strategy, insights and research consultancy and part of the WPP Group. We strive to help clients find “the why” to help build and optimize. Previously, she was Managing Director at BAV Group, leveraging the world’s largest study of brands to develop pioneering models of brand equity and brand valuation. At BAV she focused on brand strategy, segmentation, and brand architecture work across many categories including B2B and B2C brands. Anne’s prior experience includes leading the strategy, business development and corporate finance efforts for several private equity portfolio companies and dot coms. Anne was a Vice President in Investment Banking at Bear, Stearns focusing on retail and consumer companies. Anne is a frequent contributor to The Wall Street Journal and The Financial Times, and is a regular presenter at key industry forums including the Marketing Science Institute and the Advertising Research Federation. She holds a Masters in Business Administrations from NYU’s Stern School of Business and an AB in Economics from the University of Chicago. Anne has three children and lives in Pennsylvania.

Luke Skurman
CEO
Niche.com

Luke Skurman is founder and CEO of Niche.com. Niche.com uses its data science platform to help consumers decide life’s questions of where: where to live, where to send your kids to school, where to go to college, and where to work. Skurman is passionate about education, entrepreneurship, and leadership. He holds bachelor's and master's degrees from Carnegie Mellon University and is a member of its Board of Trustees, vice chair of the Research Innovation and Entrepreneurship committee, and a member of both the Finance and Property & Facilities committees.

Skurman is a cofounder and chairman of Ascender, a nonprofit focusing on bolstering innovation and entrepreneurship in the Pittsburgh region. He is the founding curator of the Global Shapers Pittsburgh Hub, an initiative of the World Economic Forum. He has won national awards related to entrepreneurship from BusinessWeek, Fast Company, and Inc. magazines and has been featured in numerous media outlets, including The New York Times, CNN, and Fortune. Skurman was awarded the Ernst & Young Entrepreneur of the Year for the Pittsburgh region in 2016.