Forward-Thinking and Forging New Paths
In today’s rapidly evolving marketing landscape, staying current with emerging tools and strategies is essential. Whether you’re an experienced marketing professional or a student looking to expand your expertise, these workshops are thoughtfully designed to keep you informed and equipped for success. Topics include Artificial Intelligence, data analytics, digital marketing techniques, and a comprehensive exploration of influencer marketing—each critical to building and sustaining a competitive brand.
Upon successful completion of the workshop assessments, participants will receive a certification badge. This credential can be shared across digital platforms to enhance your professional profile and elevate your personal brand.
Upcoming Workshops
STUDENT SPOTLIGHT
My time at Katz inspired me to further work within brand management in the sports industry and look at potentially applying for a PhD in the near future. The Center for Branding has helped me develop a love for understanding how sports teams can increase engagement with their fan base and also has allowed me to do research pertaining to that.
My exposure to the Center inspired me to think about the future. It is a place that is available to all students and alumni for research and assistance in developing and enhancing brand marketing. In my time at Katz, I learned about the importance of collaboration, research, assistance. It inspired me to grow my business. Learning isn’t just for the classroom and the degree, it should be a part of my everyday life as a professional.
