The Facebook and Instagram Ad platform is an invaluable tool for marketers. In this workshop, you will learn how to utilize the platform’s highly-customizable advertising capabilities to maximize return on ad spend, create better brand awareness, and increase your bottom line. You’ll gain insight into which targeting methods are best in a variety of industries, how to track conversions successfully, what content should be used in your ads, and how usage of advanced platform tools including remarketing and lookalike audiences can give you the best return on ad spend.
- Learn how to build successful Facebook and Instagram Ad campaigns.
- Discover how lookalike audiences can expand your reach.
- Learn the best remarketing campaign types to maximize revenue.
- Successfully complete an exam to receive a class completion certificate.
Amy Mrazek earned her MBA from the University of Pittsburgh Katz Graduate School of Business and her BS in Business Administration from Duquesne University. She holds certifications in Google Ads, Bing Ads, and Google Analytics.
Amy is currently the Vice President of Marketing at ShowClix, an event technology company that handles ticket sales, marketing, and operations for events around the world. She is also the Vice President of Marketing for ShowClix’s parent company, Patron Technology. Amy, whose prior experience includes managing digital campaigns for a portfolio of Fortune 500 companies, fosters a passion for marketing that extends beyond the office. She serves as a marketing mentor at AlphaLab, a nationally ranked software accelerator program, and is an instructor for digital marketing workshops at the University of Pittsburgh.
Saturday, September 14, 2019
10 AM – 5 PM
Mervis Hall 118E
3950 Roberto Clemente Dr.
Pittsburgh, PA 15260
Pricing and Registration:
$290 - Business Professionals
$190 - Non-Katz Pitt students
$90 - Katz Students
- 50% refund if within a week of the workshop
- No refund for day-of cancellations or no-shows.
Questions? Contact us:
email@example.com or 412-648-1703