Google Ads, formally Google AdWords, is the leading online marketing advertising service that allows marketers to promote ads on search result pages. Through this two-day workshop, you will prepare for certification in Google Ads by covering the necessary material to pass the first search certification exam. The Fundamentals exam will be taken as part of the workshop. This class is ideal for digital or traditional marketers looking to learn new skills, managers who want to understand Google Ads rather than outsourcing everything to an agency, and founders/CEOs of startups who are looking for profitable ways
to boost conversions.
- Learn how to build successful Google Ads campaigns for user acquisition, e-commerce, and lead generation.
- Discover how to optimize spending and avoid throwing your money down the Google Ads wishing well.
- Find out the most important strategies to maximize conversions and ROI for your Google Ads campaigns.
- Learn everything you need to know to pass the Google Ads Fundamentals exam. Please note that to obtain Google Ads certification, you will need to successfully complete two exams (Fundamentals and Advanced).
Amy Mrazek earned her MBA from the University of Pittsburgh Katz Graduate School of Business and her BS in Business Administration from Duquesne University. She holds certifications in Google Ads, Microsoft Ads, and Google Analytics.
Amy is currently the Vice President of Marketing at ShowClix, an event technology company that handles ticket sales, marketing, and operations for events around the world. She is also the Vice President of Marketing for ShowClix’s parent company, Patron Technology, where she is responsible for more than 10 event technology brands worldwide. Amy, whose prior experience includes managing digital campaigns for a portfolio of Fortune 500 companies, fosters a passion for marketing that extends beyond the office. She serves as a marketing mentor at AlphaLab, a nationally ranked software accelerator program, and is an instructor for digital marketing workshops at the University of Pittsburgh.
Friday, March 20, 2020
9 AM – 3 PM
117 Mervis Hall
Saturday, March 21, 2019
10 AM - 3 PM
118E Mervis Hall
3950 Roberto Clemente Dr.
Pittsburgh, PA 15260
Pricing & Registration
Business Professionals: $300
Pitt Students: $200
Katz Students: $100