Data is everywhere in today’s digitally connected world. But for organizations to use it effectively, it must be collected, maintained, and analyzed. Customer website interactions are a key source of data. Information on site visits, revenue collection, order processing, and customer support are extremely valuable data points. In the right hands, the data can be used to optimize, refine, and build out sophisticated marketing programs and streamlined customer journeys.
During this two-day workshop, participants will learn how to leverage digital analytic platforms in the business world, including setting up an account, tracking key performance indicators, and developing reports. The course was designed using the Google Analytics curriculum and features real business examples.
At the end of the course, participants should be prepared to take the Analytics Fundamentals exam, where they can receive a certification of completion, as well as be able to provide value to their current/future employers by leveraging website data.
Kate Monoskey has been part of the Digital Marketing Analytics team at Merkle Inc. for over two years where she focuses on display marketing and leveraging multiple sources of data to drive insights. Kate holds a bachelor’s degree in mathematics from Penn State and a master’s degree in statistical practice from Carnegie Mellon University.
Rodd Pribik is a senior manager in the Digital Media Analytics team at Merkle Inc. in Pittsburgh where he focuses on e-mail marketing and CRM analytics. Prior to joining Merkle, Rodd concentrated on business analytics at the Tepper School of Business and was a board member of the Data Analytics Club. Rodd also has several years of past experience in scientific research and engineering.
Jacob Seigh has been part of the Digital Marketing Analytics team at Merkle Inc. for almost three years where he works with search, display, and social marketing teams to help deliver actionable insights to his clients. Jacob holds a bachelor’s degree in mathematics from Allegheny College and a master’s degree in accounting from the University of Pittsburgh.
Saturday, October 19, 2019
9 AM – 5 PM
118E Mervis Hall
Saturday, October 26, 2019
9 AM - 5 PM
B75 Mervis Hall
3950 Roberto Clemente Dr.
Pittsburgh, PA 15260
Pricing and Registration:
$300 - Business Professionals
$200 - Non-Katz Pitt students
$100 - Katz Students
- 50% refund if within a week of the workshop
- No refund for day-of cancellations or no-shows.
Questions? Contact us:
firstname.lastname@example.org or 412-648-1703