Event Date
Saturdays, October 21 and 28, 2023
9 a.m. – 5 p.m.
Host
Registration Fees
Business Professionals: $300
University of Pittsburgh Attendees: $200
Pitt Business Attendees: $100
Workshop Agenda
Data is everywhere in today’s digitally connected world. But for organizations to use it effectively, it must be collected, maintained, and analyzed. Customer website interactions are a key source of data. Information on site visits, revenue collection, order processing, and customer support are extremely valuable data points. In the right hands, the data can be used to optimize, refine, and build out sophisticated marketing programs and streamlined customer journeys.
During this two-day workshop, participants will learn how to leverage digital analytic platforms in the business world, including setting up an account, tracking key performance indicators, and developing reports. The course was designed using the Google Analytics curriculum and features real business examples.
At the end of the course, participants should be prepared to take the Analytics Fundamentals exam, where they can receive a certification of completion, as well as be able to provide value to their current/future employers by leveraging website data.
Session 1: October 21, 2023
Session 2: October 28, 2023
Event Presenters
Kate Monoskey is the Senior Manager of Data Science at Thermo Fisher Scientific where she leverages customer behavior for advanced selling strategies in the Healthcare Market. Kate holds a bachelor’s degree in mathematics from Penn State and a master’s degree in statistical practice from Carnegie Mellon University.
Jacob Seigh has been part of the Digital Marketing Analytics team at Merkle Inc. for almost three years where he works with search, display, and social marketing teams to help deliver actionable insights to his clients. Jacob holds a bachelor’s degree in mathematics from Allegheny College and a master’s degree in accounting from the University of Pittsburgh.
