Fuel your brand’s future—led by the Center for Branding
Unlock the future of brand leadership in a world where AI, platform ecosystems, and digital-physical convergence are redefining marketing.
Hear Vanitha Swaminathan discuss her book Hyper‑Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI‑Powered World, where she pulls back the curtain on how brands can thrive amid digital disruption and artificial intelligence.
Vanitha Swaminathan, associate dean for research and strategic initiatives and Thomas Marshall Professor of Marketing at the University of Pittsburgh School of Business, recently released a groundbreaking book titled Hyper-Digital Marketing: Six Pillars of Strategic Brand Marketing in an AI-Powered World.
Rapid changes in technology and the rise of artificial intelligence (AI) have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how organizations and enterprises carry out critical functions across various areas, including marketing, information technology, human resources, and others. We are witnessing the transformation of the marketing function, with many traditional roles of marketers being replaced by new roles that depend heavily on cross-functional coordination with multiple areas.
Executive Education: Fast-Track Sessions with the Center for Branding
Take the frameworks from the book straight into action. Our targeted, half-day workshops give you tools, peer learning and hands-on strategy work to accelerate your brand’s hyper-digital transformation.
Why attend?
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Get live, interactive training and discussion on the book’s pillars and how they apply to your business.
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Connect with other senior professionals facing the same challenges—network and learn together.
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Walk away with practical takeaways you can apply immediately, not just theory
Hyper-Digital: Strategic Business and Brand Marketing in the Age of AI Part I (virtual)
20 March, 2026 at 01:00 pm - 05:00 pm on Hosted by the Center for Executive Education, Virtual / Online
The rapid acceleration of digital technologies and the rise of artificial intelligence have ushered in a new era—the era of hyper-digitalization. This transformation is reshaping how organizations operate across functions such as marketing, IT, human resources, and more. In marketing specifically, the impact is profound. Many traditional marketing responsibilities are evolving or disappearing, replaced by […]
Hyper-Digital: Strategic Business and Brand Marketing in the Age of AI Part II (virtual)
27 March, 2026 at 01:00 pm - 05:00 pm on Hosted by the Center for Executive Education, Virtual / Online
As organizations move deeper into the era of hyper-digitalization, the challenge is no longer just understanding the disruptive power of AI—it is learning how to apply it strategically, responsibly, and effectively. Building on the foundational concepts introduced in Part One, Part Two shifts from theory to practice, offering a highly applied, hands-on exploration of how AI can […]
Hyper-Digital: Strategic Business and Brand Marketing in the Age of AI Part I (in-person)
10 April, 2026 at 01:00 pm - 05:00 pm on Hosted by the Center for Executive Education, Alumni Hall, 4227 Fifth Avenue, 5th Floor, Pittsburgh, PA
The rapid acceleration of digital technologies and the rise of artificial intelligence have ushered in a new era—the era of hyper-digitalization. This transformation is reshaping how organizations operate across functions such as marketing, IT, human resources, and more. In marketing specifically, the impact is profound. Many traditional marketing responsibilities are evolving or disappearing, replaced by […]
Hyper-Digital: Strategic Business and Brand Marketing in the Age of AI Part II (in-person)
24 April, 2026 at 01:00 pm - 05:00 pm on Hosted by the Center for Executive Education, Alumni Hall, 4227 Fifth Avenue, 5th Floor, Pittsburgh, PA
As organizations move deeper into the era of hyper-digitalization, the challenge is no longer just understanding the disruptive power of AI—it is learning how to apply it strategically, responsibly, and effectively. Building on the foundational concepts introduced in Part One, Part Two shifts from theory to practice, offering a highly applied, hands-on exploration of how AI can […]
Workshops & Programs from the Center for Branding
Whether you’re looking to sharpen specific digital-branding skills or engage broadly in strategic brand leadership, the Center provides a suite of workshop offerings shaped for professionals.
Why engage with these workshops?
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Stay current with rapidly evolving tools and strategies in digital marketing, AI, data, and brand experience.
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Earn certification badges and credentials to boost your professional profile and signal your expertise.
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Gain practical, actionable insights ready to be applied in your organisation—not just theory.
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Network with peers and professionals in interactive formats (virtual or in-person).