Managing Digital Transformation of Brands

Workshop Description:

Ensuring the longevity of a brand requires leaders to manage through change. Thanks to technological advancements, the speed at which change happens is ever-increasing, making change a constant in your business. If you think digital transformation is a passing fad, you'll be left behind, unequipped to scale faster and more efficiently. 

Consumers lie at the heart of every successful brand transformation. Consumers are more informed and empowered than ever before, and a brand that is out of touch with its consumers is doomed to become irrelevant. Understanding your customers, their insights, and their journey is the most critical aspect of leading your brand’s transformation. Join us to learn what digital transformation is, why you must be equipped for change, and how you can reach your business objectives by centering your brand around your customers.

During this seven-hour workshop, we will: 

  • Define digital transformation and customer-centricity
  • Examine how change happens in the workplace and how to avoid pitfalls
  • Learn how to understand your consumers and what they find valuable
  • Demonstrate how to align business objectives and marketing to consumer insights
  • Learn how to build and manage your transformation program
  • Share common transformation roadblocks and how to navigate around them

Speaker Bio:

katie begandyKatie Begandy is a 15-year veteran of digital media, adtech, training, and influencing change within the agency and corporate environments. Most recently, as the Senior Manager of Digital Transformation at DICK’S Sporting Goods, Katie has implemented and activated Adobe Audience Manager (DMP), facilitated inter-team knowledge share, designed Marketing innovation programs, and delivered custom-designed digital education courses across the organization. Prior to her role in Digital Transformation, Katie built and led the Performance Media function at DICK’S - leading Search Engine Marketing, Product Listing Ads, Affiliate Marketing, Paid Social, and Programmatic Display - resulting in double digit annual growth of these channels. 

In addition to her digital transformation work at the enterprise level, Katie is a driving force in digitally transforming a volunteer-run organization in her community, focusing on content creation, digital fundraising, and audience insights. She is energized by digesting complex digital concepts and translating them for others to understand. Katie recently spoke at Adobe Summit and has been tapped for Marketing Pittsburgh's first annual Generator Marketing Conference in November 2019.

To Register Click Here

Date:
Saturday, March 28, 2020
10 AM – 5 PM

Location:
Mervis Hall 118E
3950 Roberto Clemente Dr.
Pittsburgh, PA 15260

Pricing and Registration:
$300 - Business Professionals
$200 - Non-Katz Pitt students
$100 - Katz Students

Refund Policy:
- 50% refund if within a week of the workshop
- No refund for day-of cancellations or no-shows.

Questions? Contact us:
esismour@katz.pitt.edu or 412-648-1703