Tansev Geylani

  • Associate Professor of Business Administration


Tansev Geylani joined the Katz faculty in 2004. His research interests include pricing, distribution channels, retailing, product line strategies, information sharing, co-branding, media competition, digital platforms, and marketing regulations. He was named Marketing Science Institute Young Scholar in 2009. Other awards he received include Management Science Distinguished Service (2009, 2011, and 2013) and Meritorious Service awards (2012), Katz Excellence in Research Award (2009), and Katz Excellence in Teaching Award (2008). He was also recognized as a Top 25 Reviewer by Marketing Science in 2017. He currently serves on the Editorial Boards of Marketing Science and Journal of Marketing Research.


  • PhD in Industrial Administration (Marketing), Carnegie Mellon University, 2004
  • MS in Industrial Administration (Marketing), Carnegie Mellon University, 2002
  • MBA, Koç University, 1999
  • BS in Mechanical Engineering, M.E.T.U., 1997

Recent Publications

Bender, M., Gal-Or, E., Geylani, T. (2020) “Attracting Artists to Music Streaming Platforms,” European Journal of Operational Research, forthcoming.

Wu, Y., Geylani, T. (2020) “Regulating Deceptive Advertising: False Claims and Skeptical Consumers,” Marketing Science, forthcoming.

Dukes, A., Geylani, T., Srinivasan, K. (2019) “Consumption Trends and the Warehouse Club Retail Format,” Managerial and Decision Economics, 40(7), 838-844.

Bender, M., Gal-Or, E., Geylani, T. (2019) “Crowdfunding as a Vehicle for Raising Capital and Price Discrimination,” Journal of Interactive Marketing, 46 (May), 1-19.

Balachander, S., Gal-Or, E., Geylani, T., Kim, A.  (2017) “Provision of Optional versus Standard Product Features in Competition,” Journal of Marketing, 81 (May), 80-95.

Dukes, A., Gal-Or, E., Geylani, T. (2017) “Bilateral Information Sharing and Pricing Incentives in a Retail Channel,” eds. A. Ha and C. Tang, Handbook of Information Exchange in Supply Chain Management (Springer)

Dukes, A., Geylani, T. (2016) “Dominant Retailers and Their Impact on Marketing Channels,” ed. E. Basker, Handbook on the Economics of Retail and Distribution (Edward Elgar)

Dukes, A., Geylani, T., Liu, Y. (2014) “Dominant Retailers’ Incentives for Product Quality in Asymmetric Distribution Channels,” Marketing Letters, 25(1), 93-107.

Yildirim, T.P., Gal-Or, E., Geylani, T. (2013) "User-Generated Content and Bias in News Media," Management Science, 59(12), 2655-2666.

Gal-Or, E., Geylani, T., Yildirim, T. P. (2012) "The Impact of Advertising on Media Bias," Journal of Marketing Research, 49 (February), 92-99.

Dukes, A., Gal-Or, E., Geylani T. (2011) "Who Benefits from Bilateral Information Exchange in a Retail Channel," Economics Letters, 112 (August), 210-212.

Luchs, R., Geylani, T., Dukes, A., Srinivasan, K. (2010) "The End of the Robinson-Patman Act? Evidence from Legal Case Data," Management Science, 56(12), 2123-2133.

Dukes, A., Geylani, T., Srinivasan, K. (2009) "Strategic Assortment Reduction by a Dominant Retailer," Marketing Science, 28(2), 309-319.

Geylani, T., Inman, J. J., Ter Hofstede, F. (2008) "Image Reinforcement or Impairment: The Effects of Co-branding on Attribute Uncertainty," Marketing Science, 27(4), 730-744.

Gal-Or, E., Geylani, T., Dukes, A. (2008) "Information Sharing in a Channel with Partially Informed Retailers," Marketing Science, 27(4), 642-658.

Geylani, T., Dukes, A., Srinivasan, K. (2007) "Strategic Manufacturer Response to a Dominant Retailer," Marketing Science, 26(2), 164-178.

Recent Working Papers
“Imperfect Search Accommodation on an Online Retail Platform” with J. Gu
“Regulating Native Advertising” with Y. Wu and E. Gal-Or
“The Emergence of Streaming Technology and Its Impact on Established Music Providers” with M. Bender and E. Gal-Or
“Should Retailers Keep Their Stores Well-Organized? Strategic Store Design in a Vertical Channel” with J. Gu
“Daily Deal Websites as Matchmakers” with M. Bender and E. Gal-Or.
“Store Loyalty and Competitive Store Brand Strategy” with J. Kinshuk and J. Zhang

Academic Area

Marketing and Business Economics