Yue Wu is an Assistant Professor of Business Administration in the Marketing and Business Economics Area at Katz Graduate School of Business, University of Pittsburgh. Yue's primary research interests involve applied microeconomic theory, deceptive practices, regulations, online platforms, and digital marketing. His previous works have appeared in leading journals in marketing, operations management, and information systems, such as Journal of Marketing Research, Management Science, Marketing Science, Manufacturing & Service Operations Management, Information Systems Research, etc. Yue's teaching interests include digital marketing, social media marketing, platform economics, and applied microeconomic theory.
- PhD in Management (Specialization: Marketing), INSEAD (Singapore/France), 2016
- MSc in Operations Management, Singapore Management University (Singapore), 2011
- BEng in Computer Science and Technology, YAO Class - Tsinghua University (China), 2009