Yue Wu

  • Assistant Professor of Business Administration


Yue Wu’s primary research interests involve regulations, deceptive practices, online platforms, digital marketing, information asymmetry, and competitive strategy. Yue is especially interested in modeling marketing phenomena and providing both descriptive and normative insights to firms and policymakers. Yue’s teaching interests include Digital Marketing, Social Media Marketing, Platform Economics.


  • PhD in Management (Specialization: Marketing), INSEAD (Singapore/France), 2016
  • MSc in Operations Management, Singapore Management University (Singapore), 2011
  • BEng in Computer Science and Technology, YAO Class - Tsinghua University (China), 2009

Recent Publications

Yue Wu, Tansev Geylani. 2020. "Regulating Deceptive Advertising: False Claims and Skeptical Consumers​​". Marketing Science 39(4) pp. 788-806.
Yue Wu, Kaifu Zhang, Jinhong Xie. 2020. "Bad Greenwashing, Good Greenwashing: Corporate Social Responsibility and Information Transparency". Management Science 66(7) pp. 3095-3112.
Yue Wu, Kaifu Zhang, V. Padmanabhan. 2018. "Matchmaker Competition and Technology Provision". Journal of Marketing Research 55(3) pp. 396-413.
Liang Guo, Yue Wu. 2016. "Consumer Deliberation and Quality Signaling". Quantitative Marketing & Economics 14(3) pp. 233-269.
Yun Fong Lim, Yunzeng Wang, Yue Wu. 2015. “Consignment Contracts with Revenue Sharing for a Capacitated Retailer and Multiple Manufacturers”. Manufacturing & Service Operations Management 17(4) pp. 527-537.
Yun Fong Lim, Yue Wu. 2014. “Cellular Bucket Brigades on U-Lines with DiscreteWork Stations”. Production & Operations Management 23(7) pp. 1113-1128.

CV File

Academic Area

Marketing and Business Economics