Google Ads is the leading online advertising platform that allows marketers to promote ads on search engine results pages. Through this two-day workshop, you’ll learn how to run successful paid search campaigns and cover the necessary material to pass the search certification exam. (Please note, the online exam will be taken at the end of this workshop.)
This class is ideal for marketers looking to learn new skills, managers who want to understand Google Ads instead of outsourcing to an agency, and founders/CEOs of startups who are looking for profitable ways to boost conversions.
Takeaways
· Learn how to build successful paid search campaigns for user acquisition, e-commerce, and lead generation.
· Discover how to optimize your targeting so you are reaching the right audience.
· Gain an understanding of the most important strategies to maximize conversions and ROI.
· Learn everything you need to know to pass the Google Search Certification Exam, and complete the exam in the workshop.
Google Ads Workshop Pricing
Pitt Business Attendees $100 Non Pitt Business Attendees $125 Business Professionals $250
Location and Schedule:
Zoom link will be provided upon successful registration.
OR
Friday:
Part 1: 9 am – 12 pm (ET)
Lunch: 12 pm – 12:30 pm (ET)
Part 2: 12:30 pm – 2:00 (ET)
Saturday:
Part 3: 9 am – 12 pm (ET)
Lunch: 12 pm – 12:30 pm (ET)
Part 4 + Exam: 12:30 pm – 2:30 pm (ET)