Data is everywhere in today’s digitally connected world. But for organizations to use it effectively, it must be collected, maintained, and analyzed. Customer website interactions are a key source of data. Information on site visits, revenue collection, order processing, and customer support are extremely valuable data points. In the right hands, the data can be used to optimize, refine, and build out sophisticated marketing programs and streamlined customer journeys.

During this two-day workshop, participants will learn how to leverage digital analytic platforms in the business world, including setting up an account, tracking key performance indicators, and developing reports. The course was designed using the Google Analytics curriculum and features real business examples.

At the end of the course, participants should be prepared to take the Analytics Fundamentals exam, where they can receive a certification of completion, as well as be able to provide value to their current/future employers by leveraging website data.

Takeaways

· Learn how to evaluate and leverage your Google platform and be able to make revisions to your campaigns in real time to optimize your ROI.

· Discover how to optimize spending and avoid throwing your money down the Google Ads wishing well.

· Learn everything you need to know to pass the Google Analytics exam. Please note that to obtain Google Analytics certification, you will need to successfully complete one exam (Fundamentals).

Google Analytics Workshop Pricing

Pitt Business Attendees $100 Non Pitt Business Attendees $125 Business Professionals $250

Location and Schedule:

Zoom link will be provided upon successful registration.

OR

Room 118E Mervis Hall

Saturday January 24th Instruction 10:00 AM – 5:00 PM

Saturday January 31st Instruction 10:00 AM – 3:00 PM Review and Exam 2:00 PM – 5:00 PM

You must attend both days to sit for the exam.