The rapid acceleration of digital technologies and the rise of artificial intelligence have ushered in a new era—the era of hyper-digitalization. This transformation is reshaping how organizations operate across functions such as marketing, IT, human resources, and more. In marketing specifically, the impact is profound. Many traditional marketing responsibilities are evolving or disappearing, replaced by roles that require cross-functional collaboration, data fluency, and comfort with intelligent systems.
Against this backdrop, Part One of this two-part program equips modern marketers with the foundation they need to navigate these sweeping organizational changes. Based on the forthcoming book Hyper-Digital: Six Pillars of Strategic Brand Marketing in the Age of AI, the course introduces a forward-looking framework built around six critical pillars of marketing in today’s hyper-digital world:
- Purpose
- Phygital Experiences
- Platform
- Participation
- Personalization
- Partnerships
Each pillar is examined in depth, along with practical guidance for how marketers can leverage these concepts to drive key outcomes—including customer attention, engagement, and long-term brand value. Through global case studies and real-world applications, participants will gain both conceptual clarity and actionable tools to help them lead marketing transformation in their organizations.
Designed for senior marketing leaders, strategists, and students preparing for the workplace of tomorrow, this course provides a roadmap for understanding—and thriving within—the hyper-digital future.
What’s in it for You
Gain a modern, AI-aligned marketing framework applicable across industries.
Earn a Digital Badge recognizing successful course completion (in addition to a certificate).
Receive continuing education credits.
Price: $249