As organizations move deeper into the era of hyper-digitalization, the challenge is no longer just understanding the disruptive power of AI—it is learning how to apply it strategically, responsibly, and effectively. Building on the foundational concepts introduced in Part One, Part Two shifts from theory to practice, offering a highly applied, hands-on exploration of how AI can transform modern marketing and organizational strategy.

This course immerses participants in real-world case studies that demonstrate how AI-enabled tools, analytics, and automation can be integrated into the six-pillar framework—purpose, phygital experiences, platform, participation, personalization, and partnerships. Through guided exercises and exposure to practical AI tools, learners will explore how to operationalize each pillar using contemporary technologies.

Beyond implementation, the course examines critical dimensions of ethical AI usage, including brand safety, governance, and frameworks for building and deploying Responsible AI within marketing functions. Participants will gain actionable guidance for designing policies that safeguard consumers, protect the brand, and ensure transparent, trustworthy AI adoption.

Designed for senior marketing strategists, practitioners, and students, this program equips participants with the practical skills, tools, and decision-making approaches needed to lead AI-driven marketing transformation in the workplace of tomorrow.

What’s in it for You

Learn how to integrate Responsible AI and ethical practices into marketing strategy.

Earn a Digital Badge (in addition to a course certificate).

Receive continuing education credits.

Gain applied experience using real AI tools aligned to the six-pillar framework.

Price: $249